THINK New Ideas Launches France Telecom Campaign

Interactive agency THINK New Ideas Inc. launched an online advertising campaign for France Telecom, representing the first international online communications initiative for the communications company.

The campaign is aimed at telecommunications opinion leaders, information-technology executives and the global financial community via a rich media environment featuring multiple layers of interactive messaging.

Billings were not disclosed.

Buys were made on sites including the Wall Street Journal Interactive edition and ZDNet.

“Online marketing allows us to reach our target audience both more effectively and efficiently,” said Simone Muet, vice president, international communications for France Telecom.

“We have taken targeting a step further to use cutting-edge geo-targeting solutions that ensure we will reach a large base of European, as well as American web users.”

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