THINK New Ideas Inc. said that the company was selected by International Paper to develop and implement an online strategy for International Paper’s Hammermill and Invent It! brands.
The agency said it will implement its THINKVision process to develop a long- term interactive strategy for incorporating the Internet into the business process for the two brands. Billings were not disclosed.
“International Paper clearly understands the opportunities that a strategic interactive presence provides in extending and reinforcing a global brand, while adding the ability to target and reach new channels for customers and constituents from around the world,” said Ron Bloom, chairman and CEO of THINK.
International Paper, in its 100th year of operation, is a worldwide producer of printing papers, packaging and forest products, based in Purchase, NY.
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