THINK New Ideas Inc. said it will handle the advertising and marketing for the launch of four new Panasonic Interactive gaming titles.
Panasonic Interactive Media Co., a division of the Matsushita Electric Corp., will release the products under its Ripcord Games brand.
The first four multimedia titles are: Stratosphere, Terra Victus, Armor Command, and Spec Ops: Rangers Lead the Way. THINK will also play a major role in the launch of the release of Space Bunnies Must Die. Billings were not disclosed.
New York City-based THINK’s marketing team will create the print and interactive ad campaign for the launch, planning, and placement of online media; design point-of-purchase materials; and develop supporting sales materials and sales promotions including a multimedia presentation.
Based in Santa Clara, CA, Panasonic Interactive Media (PIM) is a division of Matsushita Electric Corp. of America. It offers products in three markets: educational software, entertainment software, and the emerging DVD arena.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more