THINK Wins TBS Intranet Pact

New media agency THINK New Ideas Inc. in New York City said it has been commissioned by Turner Broadcasting System Inc. (TBS) to work with the company in the development of a new corporate Intranet.

The assignment was awarded to THINK’s new Atlanta office, and will incorporate skills from across THINK. Billings were not disclosed.

“Corporations are now beginning to integrate their brand and marketing and communications programs into common initiatives which begin inside their company and connect each employee, distributor, agent, developer, partner, etc. into a common communications environment,” said Ron Bloom, THINK Chairman and CEO. “Turner obviously understands the value of branding across a network and is emerging as a leader in applying that understanding to its intranet and extranet efforts worldwide . . .”

Phase One of the project incorporates research and functional and design specifications including the mapping of global deployment initiatives. Phase Two will include both a worldwide rollout of the new intranet and related branding, as well as a custom toolset, developed by THINK. The user-friendly system will ultimately incorporate a global navigation system and provide resourceful information for employees that includes company news, human resource benefits and technical support, THINK said.

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