More NewsThird Age Media Selects Citron Haligman Bedecarré as Agency

Third Age Media Selects Citron Haligman Bedecarré as Agency

Third Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop itsadvertising.

Third Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop its advertising.

Citron Haligman Bedecarré is expected to create national broadcast, print and radio ads aimed at raising awareness and driving traffic to ThirdAge.com. A site redesign is also in the works. The level of expected spending wasn’t disclosed.

While the ThirdAge.com site, which targets 40- to 50-year-olds, had a head start on rival MyPrimeTime.com, the newer site was first to begin a major national marketing effort. MyPrimeTime.com kicked off a $10 million advertising campaign toward the end of January. Age Wave IMPACT, which specializes in marketing to older Americans, is handling the account.

Citron Haligman Bedecarré clients include Women.com, More.com, Homes.com, GoodHome.com, the good guys!, and Evite.com.

ThirdAge.com has an ace up its sleeve, though — its relationship with CBS. Back in June of 1999, ThirdAge Media traded a 30 percent equity stake for $54 million in advertising and promotion on CBS properties over seven years.

ThirdAge.com can also call upon ThirdAge Media’s own research resources. The company has conducted proprietary and co-branded research on its target audience for Yahoo, Merrill Lynch, and Procter & Gamble. MyPrimeTime.com is working with its agency to put together similar studies.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts