This is Your Brain on Super Bowl Ads

brain_sm.jpg So, this isn’t exactly about interactive, but it’s still very cool. Four scientists at the UCLA Brain Mapping Center looked at how people’s brains reacted to watching Super Bowl ads. Interestingly, there was a “strong disconnect” between what people said they liked, and what their brain activity would seem to suggest.

From the initial study write-up:
Who won the Super Bowl ads competition? If a good indicator of a successful ad is activity in brain areas concerned with reward and empathy, two winners seem to be the ‘I am going to Disney’ ad and the Bud ‘office’ ad. In contrast, two big floppers seem to be the Bud ‘secret fridge’ ad and the Aleve ad.

via the J Curve

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