DoubleClick Inc. said that Thomson Financial Interactive has joined the DoubleClick Business Network as a Select client.
DoubleClick’s Select Network represents premium Web sites in exclusive advertising and sponsorship sales relationships.
“Thomson Financial Interactive offers advertisers an opportunity to get their message in front of hundreds of thousands of experienced Internet users each month who make at least one trade per week,” said Jeffrey Silverman, publisher of DoubleClick Business.
“The addition of Thomson Financial Interactive to our Business Network further extends our reach and allows media buyers and advertisers the ability to buy ad inventory and sponsorships on a wide range of financial sites.”
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