Three Little Words (To Avoid in E-mail Subject Lines)

You already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free

ThreeLittleWordslg.jpgYou already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free.

E-mail service provider MailChimp has flagged three new words that wreak open-rate and (possibly) deliverability havoc in e-mail subject lines. You’ve been warned. Use these at your own risk!

  • Help: Nigerian spam seems to have spurred efforts to flag this word.
  • % off: If it walks like a sales pitch and talks like a sales pitch…
  • Reminder: Needs to send a reminder? It’s probably better to avoiding the word and instead use the subject line to indicate the message contains useful information.
  • Subscribe to get your daily business insights

    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

    View resource
    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

    View resource
    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

    View resource
    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    1m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource