Three Little Words (To Avoid in E-mail Subject Lines)

ThreeLittleWordslg.jpgYou already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free.

E-mail service provider MailChimp has flagged three new words that wreak open-rate and (possibly) deliverability havoc in e-mail subject lines. You’ve been warned. Use these at your own risk!

  • Help: Nigerian spam seems to have spurred efforts to flag this word.
  • % off: If it walks like a sales pitch and talks like a sales pitch…
  • Reminder: Needs to send a reminder? It’s probably better to avoiding the word and instead use the subject line to indicate the message contains useful information.

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