Others participating in the review included Peterson Milla Hooks, Wolf/Doyle, Colby Effler & Partners, and Young & Rubicam, according to Adweek. Ground Zero was Ticketmaster’s (TMCS) previous agency and did not participate in the review.
“Our announced agreement to acquire Microsoft’s Sidewalk City Guides has given us a greater national presence instantly,” Crista Bailey, director of advertising and promotions for the company was quoted as saying. “However, since we are inherently a local brand, we wanted an agency qualified for this dual mission.”
J. Brown/LMC Group is a unit of Grey Advertising.
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