Targeting will include the users’ geographic location, music tastes, and sports preferences.
“The AdServer solution enables us to grow, starting with effective inventory management and the ability to dynamically target ads. NetGravity has a strong vision and a solid understanding about where online advertising is heading,” said Greg Bauer, vice president of ad sales for Ticketmaster Online.
Ticketmaster Online said 1997 ticket sales reached $33 million.
Ticketmaster provides ticketing for 85 professional sports franchises and hundreds of leading arenas, stadiums, performing arts venues, and theaters. Tickets are available for more than 150,000 events a year, including a broad range of concerts, sports, family entertainment, performing arts, and movies.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more