Time spent with the majority of top online brands dipped during April, while time spent on Google properties grew, according to data from the Nielsen Company.
The online measurement firm estimates that time spent on Yahoo properties in April dropped by 6.9 percent compared with March, with time spent on Microsoft properties and Facebook also dropping by 4.2 percent and 3.8 percent, respectively.
The only company in the top 10 to increase its share of users’ attention in April was Google. Although its key search product is not vying for extended periods of user attention, other properties such a YouTube are. On average, time spent on YouTube totaled 1 hour, 5 minutes, and 50 seconds per person in April, an increase of 9 percent compared to the prior month, according to Nielsen.
Overall, users spent an average of almost seven hours with Facebook over the course of the month, and the social network attracted 4.5 percent more users compared with March. Meanwhile Yahoo and Microsoft properties both experienced a drop in unique users.
Top 10 Parent Companies/Divisions for April 2010
|Rank||Parent||Unique Audience (000)||Time Per Person (hh:mm:ss)||Month-Over-Month Change in Unique Audience (%)||Month-Over-Month Change in Time per Person (%)|
|Source: The Nielsen Company|
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in ... read more
The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a report from Strategy Analytics.