The upscale shopping destination of the Shops at Columbus Circle, also known as the Time Warner Center, have been host to many product and branding displays, some with interactive qualities. Currently, the whole public space portion of the upscale shopping area is taken over by a Time Warner exhibit, “Home to the Future.” The exhibit demonstrates every touchpoint Time Warner makes into consumers’ lives. There’s a plasma TV with HD feeds, and content on every other screen and device possible. On the side hallways of the center, banks of computers display Time Warner’s online properties. It’s a way for consumers to explore the company’s properties and determine availability.
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