More NewsTime Warner Selects DoubleClick as Exclusive Ad Rep

Time Warner Selects DoubleClick as Exclusive Ad Rep

Ad services firm DoubleClick Inc.on Tuesday picked up the exclusive responsibility of selling ads andsponsorships on three Time Warner Inc.properties -- TIME.com, TIMEdigital.com and LIFEmag.com.

Ad services firm DoubleClick Inc. on Tuesday picked up the exclusive responsibility of selling ads and sponsorships on three Time Warner properties — TIME.com, TIMEdigital.com and LIFEmag.com.

The deal calls for DoubleClick to add these sites — the online accompaniments to popular Time Warner magazines — to its ad network. The network consists of 1,200 publishers, including other well-known brands like AltaVista, Nasdaq.com, Children’s Television Workshop, A&E, Comedy Central, Food Network and HGTV.

“Our relationship with DoubleClick represents a powerful combination of two industry leaders,” said Taylor Gray, president of TIME.com.

“DoubleClick’s unmatched resources will allow us to focus on delivering the very best content to our readers.”

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts