More NewsTime Warner Selects DoubleClick as Exclusive Ad Rep

Time Warner Selects DoubleClick as Exclusive Ad Rep

Ad services firm DoubleClick Inc.on Tuesday picked up the exclusive responsibility of selling ads andsponsorships on three Time Warner Inc.properties -- TIME.com, TIMEdigital.com and LIFEmag.com.

Ad services firm DoubleClick Inc. on Tuesday picked up the exclusive responsibility of selling ads and sponsorships on three Time Warner properties — TIME.com, TIMEdigital.com and LIFEmag.com.

The deal calls for DoubleClick to add these sites — the online accompaniments to popular Time Warner magazines — to its ad network. The network consists of 1,200 publishers, including other well-known brands like AltaVista, Nasdaq.com, Children’s Television Workshop, A&E, Comedy Central, Food Network and HGTV.

“Our relationship with DoubleClick represents a powerful combination of two industry leaders,” said Taylor Gray, president of TIME.com.

“DoubleClick’s unmatched resources will allow us to focus on delivering the very best content to our readers.”

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