Time Warner Selects DoubleClick as Exclusive Ad Rep

Ad services firm DoubleClick Inc. on Tuesday picked up the exclusive responsibility of selling ads and sponsorships on three Time Warner properties — TIME.com, TIMEdigital.com and LIFEmag.com.

The deal calls for DoubleClick to add these sites — the online accompaniments to popular Time Warner magazines — to its ad network. The network consists of 1,200 publishers, including other well-known brands like AltaVista, Nasdaq.com, Children’s Television Workshop, A&E, Comedy Central, Food Network and HGTV.

“Our relationship with DoubleClick represents a powerful combination of two industry leaders,” said Taylor Gray, president of TIME.com.

“DoubleClick’s unmatched resources will allow us to focus on delivering the very best content to our readers.”

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