More NewsTimes Direct Marketing Named Interactive AOR for Peapod

Times Direct Marketing Named Interactive AOR for Peapod

Times Direct Marketing Inc. , San Francisco based direct and online marketing agency, was named the online marketingagency of record for interactive grocery shopping service Peapod Inc.

Times Direct Marketing Inc., San Francisco- based direct and online marketing agency, was named the online marketing agency of record for interactive grocery shopping service Peapod Inc.

The agreement calls for online marketing programs that will help acquire and retain customers for Peapod’s grocery service in addition to increasing orders with existing customers. Billings were not disclosed.

To help acquire new customers, TDMI said it will develop direct response banner advertising and email to educate prospects about Peapod’s services. TDMI will also develop electronic newsletters, email, and other direct marketing programs to communicate personalized information to Peapod’s customer base to help increase the amount and frequency of orders.

“This business win is important because it clearly demonstrates how organizations are now shifting their focus on interactive marketing away from an advertising model and more toward a direct response model,” said Chris Peterson, president of TDMI. “In 1999 and beyond, you’re going to see a lot more agency reviews that will require firms to have interactive technical expertise and solid, strategic direct response skills as well.”

“We chose TDMI because they clearly understood electronic media while also bringing very strong direct response skills to the table,” said Tim Dorgan, executive vice president of marketing at Skokie, IL-based Peapod. “This combination of skills is exactly what we need to build our business.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts