To help monetize its substantial U.S. readership, Times Online has set up an ad-sales office in New York, reports NMA.co.uk.
The office will work closely with News Corps’s recently acquired Wall Street Journal, and offer cross-selling advertising opportunities across both publications in recognition of the demographic overlap of their readerships.
Times Online’s digital media publisher Zach Leonard said that behavioural targeting opportunities between the WSJ and Times Online were also being investigated.
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