More NewsTiVo and RFID

TiVo and RFID

Heard about TiVo's new patent (actual patent link here )? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level

Heard about TiVo’s new patent (actual patent link here)? The company’s thinking about using RFID technology to personalize television viewing to the individual — and not just the household — level. (This sort of ties into Rebecca’s column published today.) One scenario the company describes is a user being able to carry their preferences with them when they stay in a hotel out of town.

Needless to say, the ad possibilities are intriguing (while the privacy implications are a little creepy). An advertiser could potentially target TV ads to particular individuals — wherever they are — based upon behavioral and preference data. TiVo “Showcases” could be delivered only to those most likely to be interested in them. Hmm…

[via the MIT Advertising Lab blog]

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