Heard about TiVo’s new patent (actual patent link here)? The company’s thinking about using RFID technology to personalize television viewing to the individual — and not just the household — level. (This sort of ties into Rebecca’s column published today.) One scenario the company describes is a user being able to carry their preferences with them when they stay in a hotel out of town.
Needless to say, the ad possibilities are intriguing (while the privacy implications are a little creepy). An advertiser could potentially target TV ads to particular individuals — wherever they are — based upon behavioral and preference data. TiVo “Showcases” could be delivered only to those most likely to be interested in them. Hmm…
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more