TiVo and RFID
Heard about TiVo's new patent (actual patent link here )? The company's thinking about using RFID technology to personalize television viewing to the individual -- and not just the household -- level
Heard about TiVo’s new patent (actual patent link here)? The company’s thinking about using RFID technology to personalize television viewing to the individual — and not just the household — level. (This sort of ties into Rebecca’s column published today.) One scenario the company describes is a user being able to carry their preferences with them when they stay in a hotel out of town.
Needless to say, the ad possibilities are intriguing (while the privacy implications are a little creepy). An advertiser could potentially target TV ads to particular individuals — wherever they are — based upon behavioral and preference data. TiVo “Showcases” could be delivered only to those most likely to be interested in them. Hmm…
[via the MIT Advertising Lab blog]
