“TiVo Effect”: Expired Meme?

Has advertising’s favored bogeyman of the past three years left the building?

The Times’ write-up of the Four A’s conference in Orlando has this tidbit:

One conspicuous no-show at the conference was the digital video recorder. There was surprisingly little mention of TiVo or other DVR’s, a shift from conferences past.

It’s true, the TiVo doesn’t get much love/hate these days. Maybe it’s served its purpose now that global agencies are all burning incense at the altar of user control and “digital touchpoints.”

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