More News“TiVo Effect”: Expired Meme?

"TiVo Effect": Expired Meme?

Has advertising's favored bogeyman of the past three years left the building? The Times' write-up of the Four A's conference in Orlando has this tidbit: One conspicuous no-show at the conference was the digital video recorder

Has advertising’s favored bogeyman of the past three years left the building?

The Times’ write-up of the Four A’s conference in Orlando has this tidbit:

One conspicuous no-show at the conference was the digital video recorder. There was surprisingly little mention of TiVo or other DVR’s, a shift from conferences past.

It’s true, the TiVo doesn’t get much love/hate these days. Maybe it’s served its purpose now that global agencies are all burning incense at the altar of user control and “digital touchpoints.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts