A new advertising product from TiVo addresses advertisers’ concern that TV viewers skip over commercials.
As you might imagine, the offering works by displaying ads while programming is paused. Among the first advertisers to take advantage of it are Twentieth Century Fox Home Entertainment and Mercedes-Benz USA. A campaign for the entertainment company began today for the DVD and Blu-Ray release of Dr. Seuss’ “Horton Hears a Who.” In the New Year the luxury auto manufacturer plans to target football viewers with a campaign for its GLK SUV. Marketers can target ads to a show, genre or keyword.
The pause menu is linked to TiVo’s Swivel Search feature, which the company claims “creates value for viewers and effectiveness for advertisers.”
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more