CBS became the second network to sign up for TiVo’s Stop||Watch service. The broadcaster will have access to second-by-second measurement of program and commercial ratings for live and time-shifted viewing. NBC partnered with TiVo in December around the time of the DVR provider’s earnings call. Networks are looking for more measurability in both broadcast and online formats as capabilities arise. The online counterpart of tracking viewing behavior, VisibleSuite was discussed at DEMO this week.
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