More NewsTiVoization of Video Game Consoles

TiVoization of Video Game Consoles

At the Advertising in Games Forum in New York Wedbush Morgan Securities Managing Director Michael Pachter suggested that video game consoles might consider using the TiVo model to provide measurement

At the Advertising in Games Forum in New York Wedbush Morgan Securities Managing Director Michael Pachter suggested that video game consoles might consider using the TiVo model to provide measurement.

The DVR connects to TiVo’s servers for about a minute each day. Additionally, baked into the user agreement is the ability for TiVo to look up the programs a user has recorded and watched. Pachter feels the same model will work on next generation consoles to measure and better-target advertising.

Pachter said if next generation console manufacturers required gamers to connect their consoles each day, game publishers would be able to report on playing behaviors. For instance if a player is spending a lot of time in level six, ads can be directed to that level rather than units in level seven. “You can actually determine how to deliver an ad on target,” he said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts