TiVo’s Matchmaking

vd_wishlist.jpg Here’s a thought on marketing tie-ins to Valentine’s Day. TiVo is hosting a singles matchmaking mixer in the SF Bay Area. I got a notice about it in my e-mail box, so presumably they’re looking at subscribers’ locations (and not their marital status) to issue the invites.

Just like with TiVo recommendations, they’re matching people based on their viewing habits and WishLists. A note from the legal disclaimer: “No scientific matchmaking techniques were used to match you (unless you consider tv show choices a valid matching criteria), and no valentines were harmed during the creation of this event.”

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