More NewsTMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleClick Inc. to sell ads on behalfof DoubleClick Local.

TMP Worldwide, a provider of recruitment solutions including Monster.com and operator of a large yellow pages advertising agency, partnered with DoubleClick Inc. to sell ads on behalf of DoubleClick Local.

With a sales force of more than 600, a client list of over 2,100 national brand name companies and networks of 450,000 local dealers and franchisees,

The agreement allows TMP to offer its clients a solution for marketing the Web sites of local dealers and franchisees. Locally targeted Web advertising also will be available to TMP’s national brand name clients. Financial arrangements were not disclosed.

“DoubleClick Local is an excellent addition to our strategy for helping our clients’ local dealers and franchisees take advantage of the Internet’s opportunities,” said Stuart McKelvey, executive vice president at TMP. “Last week’s acquisition of IN2 helps satisfy the needs of our corporate clients and their national online marketing strategies, while this partnership lets us provide. . .local online marketing solutions to dealers and franchisees.”

“Through this partnership, we will be able to bring DoubleClick Local to thousands of local advertisers and further open the local advertising market to top brand sites,” says Jonathan Heller, general manager of DoubleClick Local.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts