TMXinteractive Taps Cybuy for Rich Media E-mail Purchasing

Cybuy continues striking deals to promote its transactional platform -- this time, with a Flash and streaming video marketing firm.

Rich media email marketing firm TMXinteractive and e-commerce technology firm Cybuy Tuesday signed a partnership to integrate their products, creating the ability for consumers to make purchases within streaming video and Flash emails.

Under the agreement, Conshohocken, Penn.-based TMX will incorporate Cybuy’s transaction services into its rich media email design and delivery system, which it calls X-Mail.

Cybuy’s solution allows customers to consummate an order directly within the email offer, ideally shortening the offer-to-order process and making customers more likely to make an impulse buy. The New York-based company, which is wholly owned by NatWest bank, also has partnerships with ad network 24/7 Media, a transactional email deal with L90, and an interactive TV agreement with iTV production firm Cylo.

Cybuy also has said its system can interface with an advertiser’s inventory database to deliver dynamic offers, similarly to the system offered by Mediaplex and other players in the field.

“This alliance represents the continuing convergence of commerce and entertainment by combining highly compelling content with streamlined purchasing opportunities,” says Cybuy chief executive Dominic DiMascia. “As Web-based marketing continues to grow in sophistication and consumer expectations rise, marketers will turn to new and dramatic ways to enhance the online direct marketing experience, with both rich media and commerce solutions.”

TMX, which handles in-house creative services as well as the technology behind its rich media ads, anticipates that the partnership will make its product more lucrative to marketers.

“The synergies between TMXinteractive and Cybuy are very powerful — enabling consumers to fully interact … in their X-mail, while viewing their specifications and cost,” said Eric Smith, chief strategic officer for TMXinteractive. “With the Cybuy component, consumers can now make purchases from within their X-Mail — eliminating the click-throughs and process steps that have historically caused consumer frustration and purchase abandon.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource