TNS Media Intelligence, the media tracking firm that provides the “Top 50 Advertisers by Media Value” each month, has acquired Cymfony, which has experience measuring traditional and social media research and analysis. Both parties agree the services will be complimentary, “When you start to combine consumer sentiment with ad spend, you’re getting a much clearer perspective,” said Steven Fredericks, president and CEO of TNS Media Intelligence. He said advertisers will be better advised on where to place, or shift, their dollars on campaigns.
“This is a validation of the social media space; it also says a lot of the overall space: Social media is not going away and has a huge impact,” said Andrew Bernstein, CEO at Cymfony.
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