Tom Detmer Named 24/7 Media President
The online advertising services company beefs up its management team.
The online advertising services company beefs up its management team.
24/7 Media this morning announced that Tom Detmer is taking the role of president and chief operating officer at the online advertising company, nudging chief executive officer David Moore out of the president role and adding another executive to the company’s top ranks.
The move signals the company’s desire to bolster the strength of its management team, acknowledging the rough waters the industry is sailing through at the moment, and indicating the company’s increased focus on profitability. In addition, the appointment is likely aimed at adding to 24/7 Media’s management expertise at a time when companies like itself — DoubleClick, Engage, and L90 — are becoming ever more complex as they seek to become one-stop-shops for advertisers.
“24/7 Media has grown exponentially over the past year and has become one of the largest global competitors in the interactive marketing and technology industry,” said Detmer. “Helping 24/7 Media realize profitability and increased shareholder value in 2001 is our challenge and my primary objective.”
Detmer was promoted from his post as president of its technology solutions division, having joined 24/7 Media after the June acquisition of Exactis.com for $490 million in stock. Detmer had been president and CEO of the email marketing outsourcer.
24/7 Media is set to report third quarter results on November 8. In early morning trading, the stock was trading at $5.31, unchanged on the day. Like competitor DoubleClick, 24/7 Media has seen its stock on a steady slide since April, dropping to its current level from a 52-week high of $64.25.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article