StatsAudienceTop 10 Local Markets Online, July 2007

Top 10 Local Markets Online, July 2007

A look at the top 10 local markets by the number of unique users and time spent.

Local markets aren’t created equally. Nielsen//NetRatings tracks the top 10 markets by time spent online and unique visitors for the month of July.

The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.

Top U.S. Local Markets by Time per Visitor, July 2007
Local Market Time per Visitor (hh:mm:ss) Unique Visitors (000)
Waco-Temple-Bryan 41:20:53 479
Greenvll-Spart-Ashevll-And 40:55:23 758
Des Moines-Ames 39:58:38 627
Mobile-Pensacola (Ft. Walt) 39:04:41 498
Minneapolis-St. Paul 35:27:51 2,398
New Orleans 35:11:56 754
Louisville 33:14:35 751
Syracuse 30:54:49 513
Paducah-Cape Girard-Harsbg 29:45:34 344
West Palm Beach-Ft. Pierce 29:40:43 917
Source: Nielsen//NetRatings, 2007

Top U.S. Local Markets by Unique Visitors, July 2007
Local Market Unique Visitors (000) Page Views (000) Reach (%) Pages per Visitor Time per Visitor (hh:mm:ss) Sessions per Visitor
New York 10,936 31,691,472 7.36 2,898 22:45:03 59
Los Angeles 8,008 26,882,012 5.39 3,357 24:34:07 59
Chicago 4,886 17,235,998 3.29 3,528 22:44:02 58
Atlanta 4,130 15,597,109 2.78 3,776 26:01:35 61
Dallas-Ft. Worth 3,740 13,173,838 2.52 3,522 24:07:09 64
Philadelphia 3,654 11,597,722 2.46 3,174 23:47:12 57
Washington, DC (Hagrstwn) 3,325 11,327,258 2.24 3,407 24:38:14 57
Boston (Manchester) 3,256 9,660,651 2.19 2,967 22:45:14 59
San Francisco-Oak-San Jose 3,250 12,109,249 2.19 3,726 23:36:24 63
Houston 2,898 11,352,731 1.95 3,917 27:55:38 72
Source: Nielsen//NetRatings, 2007

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