Top 10 Local Markets Online, March 2007

Local markets aren’t created equally. Nielsen//NetRatings tracks the top 10 markets by time spent online and unique visitors for the month of March.

The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.

Top 10 Local Markets, Ranked by Time per Visitor, March 2007
Local Market Time per Visitor (hh:mm:ss) Unique Visitors (000)
Des Moines-Ames 40:11:55 499
Mobile-Pensacola (Ft Walt) 36:34:16 546
Tyler-Longview (LFKN&NCGD) 34:03:09 272
Honolulu 32:43:00 607
Toledo 32:37:49 558
Indianapolis 30:40:25 1,303
Flint-Saginaw-Bay City 29:29:26 491
Birmingham (Ann, Tusc) 29:15:52 655
Jacksonville 29:06:02 643
Springfield, MO 29:05:22 677
Source: Nielsen//NetRatings, 2007

Top 10 Local Markets, Ranked by Unique Visitors, March 2007
Local Market Unique Visitors (000) Page Views (000) Reach (%) Pages per Visitor Time per Visitor Sessions per Visitor
New York 10,668 36,821,668 7.41 3,452 25:00:50 64
Los Angeles 8,219 25,080,978 5.71 3,052 23:44:57 59
Chicago 4,479 14,099,686 3.11 3,148 23:35:13 62
Philadelphia 3,734 11,703,715 2.60 3,134 25:49:32 61
Atlanta 3,700 13,060,480 2.57 3,530 25:25:45 63
Dallas-Ft. Worth 3,493 10,568,996 2.43 3,026 23:26:04 60
Washington, DC(Hagrstwn) 3,471 10,641,948 2.41 3,066 23:24:27 59
San Francisco-Oak-San Jose 3,356 14,566,906 2.33 4,341 27:47:18 67
Boston (Manchester) 3,187 9,940,400 2.22 3,119 23:45:58 65
Houston 2,970 9,542,376 2.06 3,213 25:09:22 66
Source: Nielsen//NetRatings, 2007

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