StatsAudienceTop 10 Local Markets Online, May 2007

Top 10 Local Markets Online, May 2007

A look at the top 10 local markets by the number of unique users and time spent online.

Local markets aren’t created equally. Nielsen//NetRatings tracks the top 10 markets by time spent online and unique visitors for the month of May.

The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.

Top U.S. Local Markets by Time per Visitor, May 2007
Local Market Time per Visitor (hh:mm:ss) Unique Visitors (000)
Lincoln & Hastings-Krny 44:22:15 545
Mobile-Pensacola (Ft. Walt) 40:17:16 710
Des Moines-Ames 32:38:54 655
Austin 30:51:17 758
Portland, OR 28:54:15 1,709
Louisville 28:40:14 724
Kansas City 28:33:44 1,197
Lansing 28:27:03 295
Harrisburg-Lncstr-Leb-York 27:31:41 939
Youngstown 27:18:59 305
Source: Nielsen//NetRatings, 2007

Top U.S. Local Markets by Unique Visitors, May 2007
Local Market Unique Visitors (000) Page Views (000) Reach (%) Reach (%) Time per Visitor (hh:mm:ss) Sessions per Visitor
New York 10,974 36,256,162 7.54 3,304 23:38:53 65
Los Angeles 8,394 26,671,690 5.77 3,177 23:06:20 59
Chicago 4,639 14,568,913 3.19 3,141 21:44:36 61
Philadelphia 3,791 10,593,974 2.61 2,795 22:53:26 62
Atlanta 3,784 12,544,791 2.60 3,315 23:35:52 60
San Francisco-Oak-San Jose 3,345 12,675,047 2.30 3,790 25:07:14 60
Dallas-Ft. Worth 3,332 10,565,407 2.29 3,171 23:34:49 61
Boston (Manchester) 3,330 10,017,693 2.29 3,008 22:26:05 62
Washington, DC (Hagrstwn) 3,312 9,589,262 2.28 2,896 23:06:48 59
Houston 3,008 8,287,456 2.07 2,755 21:06:09 57
Source: Nielsen//NetRatings, 2007

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