More NewsTop 10 Search Terms by Category, August 2009

Top 10 Search Terms by Category, August 2009

According to Hitwise, searches for "cash for clunkers" continued to increase in August.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Points of note include the continued rise in searches for “cash for clunkers,” which accounted for 2.36 percent of searches in the automotive category in August, up from 1.75 percent in July.

In the social media space, Facebook’s dominance and MySpace’s reported traffic demise are, perhaps, echoed in search frequency. Searches for Facebook rose from 7.04 percent in July to reach 7.99 percent in August. In the same period, searches for MySpace fell from 6.63 percent share to 6.15 percent.

Top 10 Search Terms by Category, August 2009 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 4.43 cash for clunkers 2.36
paypal.com 1.07 toyota 2.35
people search 1.00 nissan 1.85
www.paypal.com 0.55 honda 1.61
paypal login 0.49 ford 1.35
reverse phone lookup 0.46 hyundai 1.07
white pages 0.46 ford motor company 1.02
pay pal 0.43 harley davidson 0.90
find people 0.39 kia 0.85
intelius 0.37 dodge 0.84
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 3.53 facebook 7.99
imdb 1.12 myspace 6.15
netflix.com 0.92 youtube 3.96
movies 0.64 facebook login 3.08
fandango 0.58 myspace.com 2.23
redbox 0.52 facebook.com 1.84
blockbuster 0.45 www.facebook.com 0.94
amc theaters 0.36 youtube.com 0.86
new moon 0.36 www.myspace.com 0.82
new moon movie 0.30 you tube 0.71
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 3.17 lexapro 0.33
mcdonalds 1.65 cymbalta 0.30
dominos 1.30 cialis 0.29
subway 0.89 viagra 0.27
mycokerewards.com 0.83 cholesterol levels 0.27
mycokerewards 0.66 flu symptoms 0.26
drpepper.com 0.62 biolife 0.25
starbucks 0.62 fibromyalgia 0.24
subwayfreshbuzz.com 0.57 how to get pregnant 0.22
happymeal.com 0.56 zenni optical 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.62 cnn 3.26
perez 0.31 fox news 2.44
youtube 0.29 cnn.com 1.38
myspace 0.28 msnbc 1.38
bossip 0.27 news 1.19
perezhilton.com page 1 0.21 foxnews.com 0.72
michelle malkin 0.19 cnn news 0.67
blogspot 0.16 abc news 0.57
area codes 0.15 bbc news 0.56
just jared 0.13 bloomberg 0.44
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.28 hotels.com 0.72
marlboro.com 0.26 carnival cruise 0.33
consumer reports 0.24 six flags 0.26
free stuff 0.18 disney world 0.24
free samples 0.17 disneyland 0.24
mycokerewards.com 0.13 trip advisor 0.21
printable coupons 0.13 holiday inn 0.21
coupons.com 0.12 royal caribbean 0.20
mycokerewards 0.11 cedar point 0.17
jcpenney coupons 0.09 holiday inn express 0.16
Hitwise
View: Top 10 Search Terms in 10 Categories, July 2009

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts