Top 10 Search Terms by Category, September 2009

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, September 2009 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 4.32 toyota 1.59
paypal.com 1.11 honda 1.30
people search 0.82 ford 1.25
reverse phone lookup 0.55 nissan 1.21
www.paypal.com 0.55 harley davidson 0.99
white pages 0.52 hyundai 0.81
paypal login 0.41 honda motorcycles 0.81
intelius 0.39 ford motor company 0.77
find people 0.37 oreilly auto parts 0.72
paypal account 0.33 mercedes benz 0.69
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 4.07 facebook 8.79
imdb 1.02 myspace 5.99
netflix.com 1.01 youtube 4.23
movies 0.61 facebook login 3.53
fandango 0.55 myspace.com 2.12
redbox 0.50 facebook.com 2.11
blockbuster 0.46 www.facebook.com 1.05
new moon 0.40 youtube.com 0.92
free movies online 0.34 www.myspace.com 0.79
netflix queue 0.28 you tube 0.76
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 3.21 flu symptoms 0.63
mcdonalds 1.44 tylenol recall 0.34
dominos 1.42 fibromyalgia 0.32
subway 0.86 lexapro 0.31
mycokerewards.com 0.81 tamiflu 0.26
starbucks 0.68 cymbalta 0.24
dominos pizza 0.66 viagra 0.23
domino’s pizza 0.62 children’s tylenol recall 0.23
burger king 0.52 alli 0.23
pizza hut coupons 0.50 tylenol recall 2009 0.23
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
youtube 0.44 cnn 3.02
perez hilton 0.43 fox news 2.51
myspace 0.43 msnbc 1.25
bossip 0.35 cnn.com 1.20
perez 0.27 news 1.09
facebook 0.18 foxnews.com 0.99
bossip.com 0.18 cnn news 0.66
aol 0.17 abc news 0.63
michelle malkin 0.15 bbc news 0.49
perezhilton.com page 1 0.15 patrick swayze 0.44
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.31 hotels.com 0.68
consumer reports 0.22 carnival cruise 0.43
free stuff 0.18 disneyland 0.26
mycokerewards.com 0.13 disney world 0.24
printable coupons 0.12 holiday inn 0.20
coupons.com 0.11 trip advisor 0.20
grocery coupons 0.10 royal caribbean 0.20
pch.com 0.10 holiday inn express 0.16
free samples 0.10 marriott 0.15
restaurant.com 0.09 las vegas 0.14
Hitwise
View: Top 10 Search Terms in 10 Categories, July 2009

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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