Top 10 Search Terms in 10 Categories, August 2007

Below, the top 10 search terms by search volume. Data are provided by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending September 1, 2007 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.25 honda 2.18
paypal.com 1.11 toyota 2.03
experian 0.58 nissan 1.62
www.paypal.com 0.56 ford 1.57
people search 0.54 dodge 0.95
mapquest.com 0.51 suzuki 0.89
pay pal 0.50 hyundai 0.87
mapquest 0.47 chevrolet 0.85
ebay 0.37 harley davidson 0.77
people finder 0.30 jeep 0.65
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
netflix 1.45 unclaimed money 0.61
imdb 1.39 money maker group 0.45
blockbuster 0.87 adwords 0.33
movies 0.75 the-team.biz 0.28
fandango 0.47 famous quotes 0.27
netflix.com 0.35 google adwords 0.20
blockbuster.com 0.34 work at home 0.19
harry potter 0.29 constant contact 0.17
movie times 0.28 direct buy 0.17
hollywood video 0.26 nudist 0.16
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.69 alli 0.61
mcdonalds 1.00 lexapro 0.49
starbucks 0.95 chantix 0.48
candystand 0.85 viagra 0.42
subway 0.72 lyrica 0.37
dominos pizza 0.58 phentermine 0.34
www.maxwellhouse.com 0.53 herpes 0.29
burger king 0.44 cymbalta 0.29
kraft foods 0.42 myalli.com 0.27
dominos 0.42 yaz 0.26
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.85 cnn 2.30
perez hilton 0.71 fox news 1.37
yahoo 360 0.46 msnbc 1.16
360 0.39 cnn.com 1.06
myspace.com 0.30 news 0.55
xanga 0.28 www.cnn.com 0.44
justjared 0.25 ksl.com 0.43
rosie 0.23 juanita bynum 0.42
area codes 0.22 abc news 0.41
yahoo360 0.19 cnn news 0.40
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
myspace 0.35 hotels.com 0.60
consumer reports 0.23 hotels 0.26
mycokerewards.com 0.23 holiday inn 0.25
myspace.com 0.17 motel 6 0.21
coupons 0.16 disneyland 0.19
free samples 0.12 six flags 0.18
www.myspace.com 0.10 days inn 0.17
free stuff 0.10 best western 0.15
google 0.09 comfort inn 0.14
my coke rewards 0.08 holiday inn express 0.14
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending June 30, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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