Top 10 Search Terms in 10 Categories, July 2006

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top Ten Search Terms by Category, Four Weeks Ending Month, Day, Year (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume (%) Search Term Search Volume (%)
paypal 4.35 toyota 2.64
mapquest 2.36 honda 2.52
paypal.com 1.09 nissan 2.11
ufc 0.79 ford 1.82
white pages 0.64 dodge 1.20
experian 0.55 mazda 1.11
www.paypal.com 0.53 chevrolet 1.08
people search 0.42 bmw 0.87
pay pal 0.40 hyundai 0.87
ups 0.39 suzuki 0.85
Movies Internet Advertising
Search Term Search Volume (%) Search Term Search Volume (%)
imdb 1.02 work from home 20.50
netflix 0.94 free samples 0.49
movies 0.81 free stuff 0.45
blockbuster 0.57 work at home 0.29
fandango 0.53 myspace.com 0.27
pirates of the caribbean 0.36 unclaimed money 0.27
spiderman 3 0.35 adwords 0.23
movie times 0.29 myspace 0.23
harry potter 0.25 net detective 0.22
pirates of the caribbean 3 0.24 napster 0.22
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume (%) Search Term Search Volume (%)
pizza hut 1.73 lexapro 0.98
mcdonalds 1.44 cymbalta 0.54
starbucks 1.32 herpes 0.53
dailyplanet.com 0.99 pfizer 0.47
candystand 0.83 zoloft 0.40
subway 0.70 viagra 0.40
drpepper.com 0.66 phentermine 0.39
www.dailyplanet.com 0.62 wellbutrin 0.36
candystand.com 0.60 effexor 0.28
pepsi 0.58 depression 0.28
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume (%) Search Term Search Volume (%)
xanga 2.78 cnn 2.72
xanga.com 1.11 msnbc 1.21
www.xanga.com 0.70 fox news 0.99
myspace 0.70 cnn.com 0.91
livejournal 0.42 bbc 0.78
myspace.com 0.35 news 0.73
yahoo 360 0.35 bbc news 0.47
360 0.24 al jazeera 0.41
yahoo360 0.18 aljazeera 0.39
livejournal.com 0.17 cnn news 0.32
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume (%) Search Term Search Volume (%)
consumer reports 0.28 hotels.com 0.69
mycokerewards.com 0.17 hotels 0.56
pch.com 0.16 holiday inn 0.38
coupons 0.15 six flags 0.27
www.pch.com 0.11 motel 6 0.26
www.webkinz.com 0.09 best western 0.22
consumer report 0.08 disneyland 0.21
free stuff 0.08 days inn 0.21
free samples 0.07 hampton inn 0.20
www.yahoo.com 0.06 cedar point 0.18
Hitwise logo

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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