Top 10 Search Terms in 10 Categories, November 2006

Below, the top 10 search terms by search volume. Data are provided by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending November 28, 2006 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 4.64 toyota 2.37
paypal.com 1.22 honda 2.13
white pages 0.73 nissan 1.82
people search 0.63 ford 1.65
www.paypal.com 0.59 dodge 1.31
mapquest 0.42 chevrolet 1.02
pay pal 0.41 jeep 0.87
neteller 0.41 bmw 0.76
experian 0.38 suzuki 0.75
ups 0.38 hyundai 0.71
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
imdb 1.13 free samples 0.76
netflix 1.1 work from home 0.57
movies 0.69 free stuff 0.53
blockbuster 0.66 elf bowling 0.46
fandango 0.44 adwords 0.31
borat 0.33 smcorp.com 0.3
harry potter 0.3 free 0.29
netflix 0.26 free downloads 0.26
happy feet 0.23 where to vote 0.25
movie times 0.23 www.smcorp.com 0.23
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 1.78 lexapro 0.73
starbucks 1.1 cymbalta 0.54
mcdonalds 0.81 depression 0.51
candystand 0.77 herpes 0.47
dominos pizza 0.64 viagra 0.41
recipes 0.61 phentermine 0.41
betty crocker 0.59 zoloft 0.39
www.maxwellhouse.com 0.52 chantix 0.37
kraft foods 0.51 pfizer 0.32
honey baked ham 0.49 wellbutrin 0.31
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
xanga 0.99 cnn 2.26
myspace 0.92 cnn.com 1.1
yahoo 360 0.51 msnbc 1.05
xanga.com 0.36 fox news 0.97
360 0.36 news 0.67
livejournal 0.34 gerald levert 0.47
line rider 0.32 www.cnn.com 0.42
perez hilton 0.29 good morning america 0.41
myspace.com 0.29 bbc 0.41
www.xanga.com 0.28 abc news 0.36
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
black friday 1.49 mapquest 3.89
black friday Ads 0.5 map quest 1.31
black friday sales 0.4 maps 1.13
blackfriday 0.2 mapquest.com 0.73
black friday 2006 0.19 driving directions 0.65
consumer reports 0.19 southwest airlines 0.64
webkinz 0.16 travelocity 0.55
coupons 0.14 expedia 0.49
black friday deals 0.11 google earth 0.49
froogle 0.1 orbitz 0.44
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending October 30, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

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