Top 10 U.S. Local Markets online, September 2007

Local markets aren’t created equally. Nielsen//NetRatings tracks the top 10 U.S. markets by time spent online and unique visitors for the month of September.

The data are part of the MegaView local set. Nielsen//NetRatings uses a random-digit-dial panel and metering technology to report audience measurement and advanced tracking.


Top U.S. Local Markets by Unique Visitors, September 2007
Local Market Unique Visitors (000) Page Views (000) Reach (%) Pages per Visitor Time per Visitor (hh:mm:ss) Sessions per Visitor
New York 11,425 30,219,917 7.69 2,645 21:53:45 58
Los Angeles 7,824 23,887,179 5.27 3,053 22:45:33 59
Chicago 4,876 13,944,900 3.28 2,860 21:33:12 56
Atlanta 3,914 13,633,720 2.63 3,484 26:12:13 63
Dallas-Ft. Worth 3,839 11,690,602 2.58 3,045 22:39:44 60
Philadelphia 3,712 9,558,178 2.50 2,575 21:32:29 59
Boston (Manchester) 3,207 10,594,850 2.16 3,304 22:58:53 58
San Francisco-Oak-San Jose 3,178 9,817,065 2.14 3,089 22:23:00 58
Washington, DC (Hagrstwn) 3,138 8,699,986 2.11 2,772 22:30:12 55
Houston 2,906 8,949,976 1.96 3,079 22:52:36 63
Source: Nielsen//NetRatings, 2007


Top U.S. Local Markets by Time per Visitor, September 2007
Local Market Time per Visitor (hh:mm:ss) Unique Visitors (000)
Phoenix (Prescott) 30:51:29 2,333
Charlotte 28:49:04 1,224
Louisville 28:26:21 923
Milwaukee 27:51:05 933
San Antonio 26:52:34 983
Orlando-Daytona Bch-Melbrn 26:25:24 1,798
Salt Lake City 26:12:33 1,393
Atlanta 26:12:13 3,914
Indianapolis 26:08:50 1,441
Portland, OR 25:55:45 1,680
Source: Nielsen//NetRatings, 2007

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