Top 10 U.S. Search Terms by Category, April 2010

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 U.S. Search Terms by Category, April 2010 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	3.60	toyota	1.49
paypal.com	1.05	honda	1.46
people search	0.68	ford	1.23
reverse phone lookup	0.49	harley davidson	1.19
paypal login	0.49	nissan	1.17
paypal account	0.40	hyundai	1.00
find people	0.39	chevrolet	0.90
intelius	0.37	honda motorcycles	0.84
people search free	0.237	oreilly auto parts	0.84
www.paypal.com	0.35	ford motor company	0.83
Movies		Social Networking and Forums
Search Term	Search Volume	Search Term	Search Volume
netflix	6.13	facebook	10.69
netflix.com	0.96	facebook login	5.08
imdb	0.77	youtube	4.58
redbox	0.75	myspace	4.10
netflix queue	0.60	facebook.com	2.24
movies	0.50	www.facebook.com	1.34
blockbuster	0.43	myspace.com	1.22
free movies online	0.41	youtube.com	0.86
fandango	0.41	you tube	0.58
watch free movies online	0.30	www.myspace.com	0.39
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
youtube	0.37	cnn	2.47
bossip	0.28	bret michaels	2.13
perez hilton	0.23	fox news	2.10
sandra bullock	0.19	msnbc	1.12
american idol	0.17	cnn.com	0.77
dancing with the stars	0.15	foxnews.com	0.71
bret michaels	0.15	news	0.70
facebook	0.13	abc news	0.52
caringbridge.org	0.13	cnn news	0.46
youtube music	0.12	bbc news	0.45
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
coupons	0.21	hotels.com	0.57
consumer reports	0.16	carnival cruise	0.36
walmart	0.13	disney world	0.33
coupons.com	0.13	disneyland	0.20
free stuff	0.08	royal caribbean	0.20
marlboro	0.08	busch gardens	0.17
free samples	0.08	six flags	0.17
mycokerewards	0.07	holiday inn express	0.17
coke rewards	0.07	vrbo	0.17
grocery coupons	0.07	holiday inn	0.16
Food and Beverage Brands and Manufacturers
Search Term	Search Volume
pizza hut	4.16
dominos	1.66
mcdonalds	1.59
subway	0.94
domino’s pizza	0.89
starbucks	0.72
burger king	0.70
dominos pizza	0.52
kfc	0.50
pizza hut locations	0.49

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.