StatsAd Industry MetricsTop 10 U.S. Search Terms by Category, May 2010

Top 10 U.S. Search Terms by Category, May 2010

The top search terms by search volume, according to data by Hitwise.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 U.S. Search Terms by Category, May 2010 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 4.40 honda 1.49
paypal.com 1.05 toyota 1.42
paypal login 0.76 ford 1.40
people search 0.72 nissan 1.15
reverse phone lookup 0.56 hyundai 1.12
find people 0.47 harley davidson 1.07
paypal account 0.47 chevrolet 0.90
www.paypal.com 0.45 oreilly autoparts 0.81
phone number lookup 0.44 honda motorcycle parts 0.78
intelius 0.39 mercedes benz 0.65
Movies Social Networking and Forums
Search Term Search Volume Search Term Search Volume
netflix 6.38 facebook 10.63
netflix.com 0.75 facebook login 4.74
imdb 0.72 youtube 4.54
redbox 0.69 myspace 3.69
movies 0.47 facebook.com 1.98
fandango 0.47 www.facebook.com 1.22
blockbuster 0.43 myspace.com 0.87
netflix queue 0.35 youtube.com 0.67
netflix login 0.33 you tube 0.58
iron man 2 0.30 www.myspace.com 0.30
Blogs and Personal Websites Broadcast Media
Search Term Search Volume Search Term Search Volume
youtube 0.39 cnn 2.49
facebook 0.33 fox news 2.10
american idol 0.23 msnbc 1.05
bossip 0.23 cnn.com 0.65
perez hilton 0.18 foxnews.com 0.63
men in black iii 0.18 news 0.57
daily kos 0.15 bbc news 0.54
facebook.com 0.14 abc news 0.50
youtube music 0.13 cnn news 0.45
crystal bowersox 0.12 bret michaels 0.45
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.24 hotels.com 0.55
consumer reports 0.18 carnival cruise 0.33
coupons.com 0.14 disney world 0.30
free samples 0.09 six flags 0.20
coke rewards 0.09 disneyland 0.20
free stuff 0.09 royal caribbean 0.20
mycokerewards 0.08 holiday inn 0.19
printable coupons 0.08 busch gardens 0.18
mycokerewards.com 0.08 holiday inn express 0.17
grocery coupons 0.07 kings island 0.15
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 3.99 tylenol recall 0.97
mcdonalds 1.71 lexapro 0.38
dominos 1.66 fibromyalgia 0.33
subway 0.88 cymbalta 0.33
domino’s pizza 0.87 tylenol recall 2010 0.30
starbucks 0.86 cialis 0.27
burger king 0.74 phentermine 0.25
coke rewards 0.53 how to get pregnant 0.24
dunkin donuts 0.47 affordable dentures 0.21
pizza hut locations 0.46 triglycerides 0.19
Hitwise

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Related Articles

The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

8m Rebecca Sentance
What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

8m Rebecca Sentance
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

9m Clark Boyd
The Year Ahead: Top Resolutions for Digital Advertisers

Ad Industry Metrics The Year Ahead: Top Resolutions for Digital Advertisers

11m Chad Bronstein
Do ad blockers hold the clue to the future of advertising?

Ad Industry Metrics Do ad blockers hold the clue to the future of advertising?

1y Tim Flagg
Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

9m Leonie Mercedes
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

10m Al Roberts