Top 25 Parent Companies/Divisions at Home and Work, August 2009

Below are the sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites. (Excludes Adult Web Properties)

Top 25 Parent Companies/Divisions at Home and Work, August 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 158,084 2:40:05
Microsoft 140,094 2:11:08
Yahoo! 138,312 3:14:37
Facebook 103,886 5:46:04
AOL LLC 92,574 2:36:17
News Corp. Online 91,632 1:47:29
InterActiveCorp 72,161 0:18:36
eBay 68,731 1:18:06
Amazon 62,045 0:25:01
Wikimedia Foundation 59,062 0:17:07
Apple Computer 58,719 1:18:43
Walt Disney Internet Group 56,754 0:36:20
CBS Corporation 50,407 0:18:44
Turner Network (Time Warner) 49,534 0:36:16
New York Times Company 49,182 0:12:32
AT&T Inc. 42,684 0:19:28
The Weather Channel Interactive 41,387 0:24:06
Glam Media 40,900 0:18:31
Comcast Corp. 37,986 0:56:03
CraigsList 37,513 1:33:06
Viacom Digital 35,050 0:53:08
General Electric 34,221 0:11:42
United Online 34,201 1:04:41
Wal-Mart Stores 32,057 0:14:33
Scripps Networks Interactive 31,761 0:09:31
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, August 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
Maple Story 205 43:01:34
Blizzard Entertainment 3,027 22:15:40
Great Day Games 84 15:00:09
SpadeClub 92 14:48:16
Second Life 364 13:25:29
Strayer University Online 45 13:11:15
Ogplanet 134 12:52:37
888.com 543 11:46:39
PokerStars.com 1,909 11:39:19
Absolute Poker 478 10:15:37
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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