Top 50 Ad Network Rankings, May 2007

Advertising.com’s network reached 87 percent of online Americans in May. That’s according to the Ad Focus rankings data released by comScore Networks.

With 87 percent reach, Advertising.com’s ad network saw over 155 million unique visitors in May. Other ad networks ranking high in reach include ValueClick (73 percent); Tribal Fusion (68 percent); Casale Media Network (67 percent); and Blue Lithium (66 percent).

Yahoo (73 percent); Google (64 percent); AOL Media Network (64 percent); and MSN and Windows Live (56 percent) also ranked high in the Ad Focus rankings.

ComScore Global Network maintains a panel with more than two million participants. It combines the panel with statistical methodology to project findings for the total population for a particular segment.


U.S. Ad Focus Ranking by Unique Visitor, May 2007
Rank Property Unique Visitors (000) Reach (%) Rank Property Unique Visitors (000) Reach (%)
Total Internet users 177,487 100
1 Advertising.com** 155,258 87 26 Gorilla Nation Media 61,266 35
2 Yahoo 129,287 73 27 Vibrant Media** 56,169 32
3 ValueClick** 129,034 73 28 ContextWeb** 54,514 31
4 Tribal Fusion** 120,987 68 29 Undertone Networks** 52,811 30
5 Casale Media Network** 118,593 67 30 MSN.com 50,156 28
6 Blue Lithium** 116,612 66 31 Ask Network 50,068 28
7 Google 113,854 64 32 eBay home page 46,891 26
8 AOL Media network 113,759 64 33 Interclick** 42,876 24
9 Connexus Traffic Marketplace** 104,266 59 34 YouTube 41,035 23
10 Specific Media** 100,053 56 35 Business.com network 40,576 23
11 MSN Windows Live 98,625 56 36 About.com 38,348 22
12 DRIVEpm** 92,196 52 37 Real Cities network 28,885 16
13 AOL 91,597 52 38 Weather.comCOM 28,445 16
14 Yahoo home page 90,974 51 39 Facebook 26,649 15
15 24/7 Real Media** 87,406 49 40 Nickelodeon Kids & Family 22,974 13
16 adconion media group** 81,119 46 41 CareerBuilder network 22,178 12
17 PrecisionClick** 80,311 45 42 CNN 21,657 12
18 Tremor Media 76,932 43 43 IMDb 21,465 12
19 CPX Interactive** 76,822 43 44 SuperPages.com network 20,956 12
20 Centro 75,307 42 45 Lycos network 20,737 12
21 BurstMedia** 71,864 40 46 Disney Online 20,127 11
22 eBay 71,508 40 47 photobucket 20,068 11
23 AdBrite** 69,390 40 48 Yellowpages.com network 19,826 11
24 MySpace 68,939 39 49 ARTISTdirect network 19,168 11
25 AdDynamix** 64,530 39 50 WhitePages.com network 17,702 10
Notes
1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in May.
2. * means the entity has assigned some portion of traffic to other syndicated entities.
3. ** denotes an advertising network.
Source: comScore, 2007

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