Advertising.com’s network reached 87 percent of online Americans in May. That’s according to the Ad Focus rankings data released by comScore Networks.
With 87 percent reach, Advertising.com’s ad network saw over 155 million unique visitors in May. Other ad networks ranking high in reach include ValueClick (73 percent); Tribal Fusion (68 percent); Casale Media Network (67 percent); and Blue Lithium (66 percent).
Yahoo (73 percent); Google (64 percent); AOL Media Network (64 percent); and MSN and Windows Live (56 percent) also ranked high in the Ad Focus rankings.
ComScore Global Network maintains a panel with more than two million participants. It combines the panel with statistical methodology to project findings for the total population for a particular segment.
|U.S. Ad Focus Ranking by Unique Visitor, May 2007|
|Rank||Property||Unique Visitors (000)||Reach (%)||Rank||Property||Unique Visitors (000)||Reach (%)|
|Total Internet users||177,487||100|
|1||Advertising.com**||155,258||87||26||Gorilla Nation Media||61,266||35|
|4||Tribal Fusion**||120,987||68||29||Undertone Networks**||52,811||30|
|5||Casale Media Network**||118,593||67||30||MSN.com||50,156||28|
|6||Blue Lithium**||116,612||66||31||Ask Network||50,068||28|
|7||113,854||64||32||eBay home page||46,891||26|
|8||AOL Media network||113,759||64||33||Interclick**||42,876||24|
|9||Connexus Traffic Marketplace**||104,266||59||34||YouTube||41,035||23|
|10||Specific Media**||100,053||56||35||Business.com network||40,576||23|
|11||MSN Windows Live||98,625||56||36||About.com||38,348||22|
|12||DRIVEpm**||92,196||52||37||Real Cities network||28,885||16|
|14||Yahoo home page||90,974||51||39||26,649||15|
|15||24/7 Real Media**||87,406||49||40||Nickelodeon Kids & Family||22,974||13|
|16||adconion media group**||81,119||46||41||CareerBuilder network||22,178||12|
|19||CPX Interactive**||76,822||43||44||SuperPages.com network||20,956||12|
1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in May.
2. * means the entity has assigned some portion of traffic to other syndicated entities.
3. ** denotes an advertising network.
|Source: comScore, 2007|
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.