Top 50 Advertisers by Media Value in April, 2007
Top 50 Advertisers by Media Value in April, 2007
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, April 2007 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | University of Phoenix Online | 16,460 | Edu |
| 2 | LendingTree | 15,608 | Fin |
| 3 | Fidelity Brokerage Services: consumer services | 13,566 | Fin |
| 4 | Classmates Online | 13,247 | Misc |
| 5 | Netflix | 12,846 | Ret |
| 6 | LowerMyBills.com | 12,526 | Fin |
| 7 | Monster | 10,162 | Class |
| 8 | Scottrade: consumer services | 9,030 | Fin |
| 9 | E-Trade Financial | 8,548 | Fin |
| 10 | eBay | 8,243 | Ret |
| 11 | TD Ameritrade | 7,704 | Fin |
| 12 | Privacy Matters 123 | 7,164 | Fin |
| 13 | Verizon Wireless | 6,146 | Tech |
| 14 | Blockbuster.com | 5,803 | Ret |
| 15 | Capital One Services | 5,262 | Fin |
| 16 | Countrywide Home Loans: consumer services | 5,223 | Fin |
| 17 | E-Trade Financial: consumer services | 4,977 | Fin |
| 18 | Cingular Wireless | 4,887 | Ret |
| 19 | Stubhub | 4,749 | Ret |
| 20 | University of Phoenix | 3,988 | Edu |
| 21 | Dell: Inspiron computers | 3,905 | Tech |
| 22 | Scottrade | 3,882 | Fin |
| 23 | ForexCaptial Markets LLC (FXCM.com) | 3,839 | Fin |
| 24 | Bank of America: consumer services | 3,633 | Fin |
| 25 | VictoriasSecret.com | 3,627 | Ret |
| 26 | Charles Schwab: consumer services | 3,620 | Fin |
| 27 | Verizon ISP | 3,527 | Tech |
| 28 | BestBuy.com | 3,424 | Ret |
| 29 | SuperPages.com | 3,247 | Misc |
| 30 | Vonage | 3,220 | Tech |
| 31 | Sprint Wireless | 3,022 | Tech |
| 32 | Classes USA | 2,925 | Edu |
| 33 | 1-800-Flowers.com | 2,883 | Ret |
| 34 | Quicken Loans: consumer services | 2,685 | Fin |
| 35 | HP: printers | 2,682 | Tech |
| 36 | Wachovia Securities: consumer services | 2,593 | Fin |
| 37 | Southwest Airlines | 2,561 | T/H |
| 38 | Ford Trucks: Edge | 2,533 | Auto |
| 39 | NexTag | 2,475 | Class |
| 40 | Windows Live Search | 2,398 | Tech |
| 41 | CareerBuilder | 2,350 | Class |
| 42 | Reunion.com | 2,284 | Class |
| 43 | VacationsToGo.com | 2,276 | T/H |
| 44 | Yellowpages.com | 2,270 | Class |
| 45 | ShermansTravel.com | 2,259 | T/H |
| 46 | WeightWatchers.com | 2,245 | H/F |
| 47 | Pretty Freekin Scary | 2,170 | M/E |
| 48 | Ask.com | 2,165 | M/E |
| 49 | iTunes Store | 2,098 | M/E |
| 50 | True | 2,079 | Date |
| GRAND TOTAL | $261,013 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in March 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.
