Top 50 Advertisers by Media Value in April, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
April 2007
Position Advertiser Media Value
($000)
Sector
1 University of Phoenix Online 16,460 Edu
2 LendingTree 15,608 Fin
3 Fidelity Brokerage Services: consumer services 13,566 Fin
4 Classmates Online 13,247 Misc
5 Netflix 12,846 Ret
6 LowerMyBills.com 12,526 Fin
7 Monster 10,162 Class
8 Scottrade: consumer services 9,030 Fin
9 E-Trade Financial 8,548 Fin
10 eBay 8,243 Ret
11 TD Ameritrade 7,704 Fin
12 Privacy Matters 123 7,164 Fin
13 Verizon Wireless 6,146 Tech
14 Blockbuster.com 5,803 Ret
15 Capital One Services 5,262 Fin
16 Countrywide Home Loans: consumer services 5,223 Fin
17 E-Trade Financial: consumer services 4,977 Fin
18 Cingular Wireless 4,887 Ret
19 Stubhub 4,749 Ret
20 University of Phoenix 3,988 Edu
21 Dell: Inspiron computers 3,905 Tech
22 Scottrade 3,882 Fin
23 ForexCaptial Markets LLC (FXCM.com) 3,839 Fin
24 Bank of America: consumer services 3,633 Fin
25 VictoriasSecret.com 3,627 Ret
26 Charles Schwab: consumer services 3,620 Fin
27 Verizon ISP 3,527 Tech
28 BestBuy.com 3,424 Ret
29 SuperPages.com 3,247 Misc
30 Vonage 3,220 Tech
31 Sprint Wireless 3,022 Tech
32 Classes USA 2,925 Edu
33 1-800-Flowers.com 2,883 Ret
34 Quicken Loans: consumer services 2,685 Fin
35 HP: printers 2,682 Tech
36 Wachovia Securities: consumer services 2,593 Fin
37 Southwest Airlines 2,561 T/H
38 Ford Trucks: Edge 2,533 Auto
39 NexTag 2,475 Class
40 Windows Live Search 2,398 Tech
41 CareerBuilder 2,350 Class
42 Reunion.com 2,284 Class
43 VacationsToGo.com 2,276 T/H
44 Yellowpages.com 2,270 Class
45 ShermansTravel.com 2,259 T/H
46 WeightWatchers.com 2,245 H/F
47 Pretty Freekin Scary 2,170 M/E
48 Ask.com 2,165 M/E
49 iTunes Store 2,098 M/E
50 True 2,079 Date
GRAND TOTAL $261,013
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in March 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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