Top 50 Advertisers by Media Value in April 2008
Rankings of the top 50 Internet advertisers by media value in April 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, April 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Countrywide Home Loans: consumer svc. | 46,294.8 | Fin |
| 2 | LendingTree.com | 21,667.3 | Fin |
| 3 | E-Trade Financial | 17,572.8 | Fin |
| 4 | University of Phoenix: online | 14,976.6 | Edu |
| 5 | Scottrade: online | 14,063.0 | Fin |
| 6 | Verizon Wireless | 12,600.5 | Tech |
| 7 | Classmates Online | 11,984.6 | Misc |
| 8 | Pogo.com | 9,723.6 | M/E |
| 9 | Scottrade Stock Brokerage: consumer service | 7,273.0 | Fin |
| 10 | Netflix | 7,168.1 | M/E |
| 11 | Norwegian Cruise Lines | 7,041.6 | T/H |
| 12 | Bank of America: consumer services | 6,975.8 | Fin |
| 13 | Lawn Doctor | 5,976.5 | Misc |
| 14 | Freetriple.com: credit | 5,927.8 | Fin |
| 15 | TD Ameritrade Brokerage | 5,882.2 | Fin |
| 16 | Fidelity Brokerage Service: consumer service | 5,780.2 | Fin |
| 17 | AT&T Wireless | 5,570.6 | Tech |
| 18 | LowerMyBills.com | 5,561.1 | Fin |
| 19 | ShareBuilder.com | 5,448.6 | Fin |
| 20 | E-Trade Financial: consumer services | 4,565.1 | Fin |
| 21 | Ameriprise Financial | 4,412.5 | Fin |
| 22 | TD Ameritrade Brokerage: consumer service | 4,220.9 | Fin |
| 23 | StubHub | 3,854.8 | Ret |
| 24 | University of Phoenix | 3,842.5 | Edu |
| 25 | HP Printers | 3,825.9 | Tech |
| 26 | Capital One: No Hassle Miles Visa | 3,704.3 | Fin |
| 27 | Capital One: VAR credit cards | 3,533.7 | Fin |
| 28 | Dell: Inspiron computer | 3,421.7 | Tech |
| 29 | Overstock.com | 3,319.2 | Ret |
| 30 | Privacy Matters | 3,283.2 | Fin |
| 31 | Office of National Drug Control Policy | 3,229.0 | Misc |
| 32 | Best Buy | 3,218.2 | Ret |
| 33 | Toyota autos: Corolla | 3,093.9 | Auto |
| 34 | WebMD | 3,001.2 | H/F |
| 35 | Motley Fool | 2,999.0 | M/E |
| 36 | Toyota autos: Matrix | 2,928.5 | Auto |
| 37 | Charles Schwab: consumer services | 2,923.9 | Fin |
| 38 | eBay.com | 2,878.6 | Ret |
| 39 | Sprint Wireless | 2,845.5 | Tech |
| 40 | Dish Network | 2,843.0 | M/E |
| 41 | RateMarketplace.com | 2,766.5 | Fin |
| 42 | Verizon ISP | 2,665.1 | Tech |
| 43 | Equifax | 2,649.9 | Fin |
| 44 | Quiz Rocket | 2,638.8 | M/E |
| 45 | Ask.com | 2,495.1 | M/E |
| 46 | Dermitàge | 2,423.4 | CPG |
| 47 | Vonage | 2,375.9 | Tech |
| 48 | Degrees.info | 2,309.5 | Edu |
| 49 | Wachovia Corp.: consumer services | 2,227.4 | Fin |
| 50 | Edy’s Slow Churned | 2,130.1 | CPG |
| GRAND TOTAL | $314,115 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in March 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
