Top 50 Advertisers by Media Value in April 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
April 2008
Position Advertiser Media Value
($000)
Sector
1 Countrywide Home Loans: consumer svc. 46,294.8 Fin
2 LendingTree.com 21,667.3 Fin
3 E-Trade Financial 17,572.8 Fin
4 University of Phoenix: online 14,976.6 Edu
5 Scottrade: online 14,063.0 Fin
6 Verizon Wireless 12,600.5 Tech
7 Classmates Online 11,984.6 Misc
8 Pogo.com 9,723.6 M/E
9 Scottrade Stock Brokerage: consumer service 7,273.0 Fin
10 Netflix 7,168.1 M/E
11 Norwegian Cruise Lines 7,041.6 T/H
12 Bank of America: consumer services 6,975.8 Fin
13 Lawn Doctor 5,976.5 Misc
14 Freetriple.com: credit 5,927.8 Fin
15 TD Ameritrade Brokerage 5,882.2 Fin
16 Fidelity Brokerage Service: consumer service 5,780.2 Fin
17 AT&T Wireless 5,570.6 Tech
18 LowerMyBills.com 5,561.1 Fin
19 ShareBuilder.com 5,448.6 Fin
20 E-Trade Financial: consumer services 4,565.1 Fin
21 Ameriprise Financial 4,412.5 Fin
22 TD Ameritrade Brokerage: consumer service 4,220.9 Fin
23 StubHub 3,854.8 Ret
24 University of Phoenix 3,842.5 Edu
25 HP Printers 3,825.9 Tech
26 Capital One: No Hassle Miles Visa 3,704.3 Fin
27 Capital One: VAR credit cards 3,533.7 Fin
28 Dell: Inspiron computer 3,421.7 Tech
29 Overstock.com 3,319.2 Ret
30 Privacy Matters 3,283.2 Fin
31 Office of National Drug Control Policy 3,229.0 Misc
32 Best Buy 3,218.2 Ret
33 Toyota autos: Corolla 3,093.9 Auto
34 WebMD 3,001.2 H/F
35 Motley Fool 2,999.0 M/E
36 Toyota autos: Matrix 2,928.5 Auto
37 Charles Schwab: consumer services 2,923.9 Fin
38 eBay.com 2,878.6 Ret
39 Sprint Wireless 2,845.5 Tech
40 Dish Network 2,843.0 M/E
41 RateMarketplace.com 2,766.5 Fin
42 Verizon ISP 2,665.1 Tech
43 Equifax 2,649.9 Fin
44 Quiz Rocket 2,638.8 M/E
45 Ask.com 2,495.1 M/E
46 Dermitàge 2,423.4 CPG
47 Vonage 2,375.9 Tech
48 Degrees.info 2,309.5 Edu
49 Wachovia Corp.: consumer services 2,227.4 Fin
50 Edy’s Slow Churned 2,130.1 CPG
GRAND TOTAL $314,115
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in March 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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