Top 50 Advertisers by Media Value in August, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
August 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 16,811 Fin
2 E-Trade Financial 12,782 Fin
3 Privacy Matters Services 11,535 Fin
4 LowerMyBills.com 10,667 Fin
5 Classmates Online 10,296 Misc
6 University Of Phoenix Online 10,000 Edu
7 Netflix 9,248 M/E
8 Fidelity Brokerage Services: consumer services 8,720 Fin
9 Sprint Wireless 8,499 Tech
10 Scottrade: consumer services 8,424 Fin
11 Bank of America: consumer services 7,371 Fin
12 Verizon Wireless 7,186 Tech
13 TD Ameritrade 7,077 Fin
14 eBay 6,702 Ret
15 Progressive Direct 6,583 Fin
16 Pogo.com 6,311 M/E
17 Dell: Inspiron computer 6,275 Ret
18 Monster 5,687 Class
19 AT&T Wireless 5,640 Tech
20 BestBuy.com 4,920 Ret
21 StubHub 4,380 Ret
22 Countrywide Home Loans: consumer services 4,143 Fin
23 Charles Schwab: consumer services 4,049 Fin
24 Capital One: consumer services 3,843 Fin
25 Chevrolet: autos and trucks 3,751 Auto
26 Capital One: various credit cards 3,579 Fin
27 Dice 3,414 Class
28 CircuitCity.com 3,412 Ret
29 Sharebuilder.com 3,326 Fin
30 Classes USA 3,298 Edu
31 Washington Mutual Bank: consumer services 3,252 Fin
32 Mcdonald’s Restaurant 3,246 Misc
33 Target.com 3,215 Ret
34 University of Phoenix 3,184 Edu
35 EarnMyDegree.com 3,143 Edu
36 ForexCaptial Markets LLC (FXCM.com) 2,928 Fin
37 Wachovia Bank: consumer services 2,697 Fin
38 iTunes.com 2,570 M/E
39 Dell: XPS computer 2,555 Ret
40 Smirnoff Source 2,493 Misc
41 Monster.ca 2,488 Class
42 Wal-Mart 2,477 Ret
43 Windows Live Online Search 2,425 Tech
44 Investools.com 2,311 Fin
45 Nutrisystem Drugs 2,284 H/F
46 LasikPlus Vision Center 2,269 H/F
47 Geico 2,199 Fin
48 Ford: F-series trucks 2,184 Auto
49 Overstock.com 2,167 Ret
50 Verizon ISP 2,033 Tech
GRAND TOTAL $260,044
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in July 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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