|Top 50 Internet Advertisers by Media Value,
|4||Scottrade Stock Brokerage: consumer services||10,469.4||Fin|
|7||Sprint Mobile Broadband||7,813.9||Tech|
|8||Verizon FiOS: TV cable service||7,657.0||Tech|
|10||University of Phoenix: online||6,967.2||Edu|
|11||TD Ameritrade Brokerage: consumer services||6,952.1||Fin|
|14||Norwegian Cruise Lines||6,515.9||T/H|
|15||TD Ameritrade Brokerage||6,118.4||Fin|
|16||UPS: domestic and international||5,964.7||Misc|
|18||Microsoft Windows Vista||5,069.2||Tech|
|19||E-Trade Financial: consumer services||5,018.2||Fin|
|21||University of Phoenix||4,786.0||Edu|
|23||E-Trade Securities LLC: corporate promotion||4,703.5||Fin|
|25||Capital One: Orbitz personal Visa card||4,379.6||Fin|
|26||Chevrolet full line: various domestic autos and trucks||4,269.8||Auto|
|31||Overture Films: Traitor||3,629.4||M/E|
|32||Obama for President||3,490.5||Misc|
|33||Fidelity Brokerage Services: consumer services||3,461.5||Fin|
|34||T-Mobile Int’l.: recruitment||3,432.2||Tech|
|40||Bank of America: free consumer checking||3,043.7||Fin|
|44||Verizon FiOS: ISP/phone||2,874.7||Tech|
|47||Land Rover vehicles: various European trucks||2,745.9||Auto|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in July 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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