Top 50 Advertisers by Media Value in December, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
December 2006
Position Advertiser Media Value
($000)
Sector
1 Fidelity Brokerage 14,346.7 Fin
2 Cingular Wireless Service 11,460.0 Tech
3 Vonage 10,581.0 Tech
4 LendingTree.com 10,088.9 Fin
5 LowerMyBills.com 8271.9 Fin
6 Verizon Wireless 8,010.3 Tech
7 E*Trade Financial Online 7,048.2 Fin
8 Victoria’s Secret 6,990.1 Ret
9 TD Ameritrade 6,443.3 Fin
10 University of Phoenix Online 5,859.2 Edu
11 Bank of America 5,152.4 Fin
12 NexTag Services 5,016.9 Misc
13 eBay.com 4,814.3 Ret
14 Classmates.com 4,549.9 Misc
15 Dice.com 4,503.8 Class
16 E*Trade Financial 4,217.6 Fin
17 BestBuy.com 4,070.8 Ret
18 Ford Trucks 3,849.4 Ret
19 Scottrade Consumer Services 3,812.1 Fin
20 Circuit City 3,790.1 Ret
21 Scottrade Online 3,708.2 Fin
22 Chase Freedom 3,627.3 Fin
23 Countrywide Home Loans 3,400.8 Fin
24 Ford Auto & Trucks 3,334.5 Ret
25 Monster 3,312.5 Class
26 American Express 3,311.8 Fin
27 Sprint Wireless 3,311.3 Tech
28 Palm Treo 3,224.1 Tech
29 Honda Trucks CR-V 3,189.1 Ret
30 AOL 3,183.0 M/E
31 Discover 3,159.2 Fin
32 Netflix 3,146.8 M/E
33 Target 3,062.3 Ret
34 MasterCard 3,006.6 Fin
35 Mercury Autos — Milan 2,928.4 Ret
36 Forex capital Markets (Fxcm.com) Investments 2,873.7 Fin
37 T-Mobile Wireless 2,862.4 Tech
38 American Express Credit Cards 2,786.9 Fin
39 CNN 2,777.1 M/E
40 Homepages.com Realty 2,764.1 Class
41 Thrifty Car Rental 2,684.7 T/H
42 Freecreditreport.com 2,668.3 Fin
43 CouponBug.com 2,645.1 Misc
44 Time Magazine 2,614.7 M/E
45 Budget Rent A Car 2,524.4 T/H
46 Capital One 2,518.8 Fin
47 AT&T 2,474.8 Tech
48 Ampd Mobile Wireless 2,464.8 Tech
49 Sears Deptartment — Misc. 2,440.7 Fin
50 Dollar Rent A Car 2,432.5 Fin
GRAND TOTAL $221,315.8
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in November, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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