Top 50 Advertisers by Media Value in December, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
December 2007
Position Advertiser Media Value
($000)
Sector
1 Nextag Services 17,526 Ret
2 Fidelity Brokerage Services: consumer service 16,590 Fin
3 E-Trade Financial 15,079 Fin
4 University of Phoenix Online 11,338 Edu
5 Verizon ISP 11,286 Tech
6 Verizon Wireless 10,479 Tech
7 Dell: Inspiron computer 10,094 Tech
8 Bank of America: consumer services 8,269 Fin
9 Chevrolet Autos: Malibu 7,611 Auto
10 Scottrade: consumer services 7,577 Fin
11 LendingTree 7,019 Fin
12 Morningstar.net 6,507 Fin
13 LowerMyBills.com 6,035 Fin
14 Classmates Online 5,540 Misc
15 University of Phoenix 5,230 Edu
16 AT&T Wireless 5,042 Tech
17 Chevrolet: autos and trucks 4,989 Auto
18 AT&T Online 4,609 Tech
19 Charles Schwab: consumer services 4,435 Fin
20 BestBuy 4,157 Ret
21 Privacy Matters 4,155 Fin
22 Dodge Trucks: Caravan 4,106 Auto
23 Jaguar Autos: XF 4,039 Auto
24 The Wall Street Journal Online 3,965 M/E
25 LasikPlus Vision Center 3,653 H/F
26 CircuitCity.com 3,586 Ret
27 American Express 3,402 Fin
28 Monster.ca 3,399 Class
29 Samsung: BlackJack wireless phones 3,374 Tech
30 Freecreditreport.com 3,365 Fin
31 Motley Fool Online 3,233 Fin
32 Flip: video camcorder 3,214 Tech
33 MyCokeRewards 3,161 Misc
34 Scottrade Online 3,045 Fin
35 Wal-Mart: disc misc. 3,022 Ret
36 Stubhub 2,738 Ret
37 T-Mobile Wireless 2,690 Tech
38 iTunes 2,635 Ret
39 Chrysler Trucks: Town & Country 2,578 Auto
40 St. Jude Children’s Research Hospital 2,558 H/F
41 Saab Autos: 9-3 2,542 Auto
42 Netflix 2,540 Ret
43 Target: disc misc. 2,537 Ret
44 E-Trade Financial: consumer services 2,461 Fin
45 Motrin IB pain remedies 2,368 H/F
46 Quicken Loans: consumer services 2,285 Fin
47 Ebay 2,284 Ret
48 Dice 2,274 Class
49 GameTap 2,243 Ret
50 Wal-Mart: disc 2,242 Ret
GRAND TOTAL $259,102
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in November 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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