|Top 50 Internet Advertisers by Media Value,
|2||Scottrade Stock Brokerage: consumer services||37,417.2||Fin|
|3||TD Ameritrade Brokerage: consumer services||24,066.9||Fin|
|5||TD Ameritrade Brokerage: online||14,782.9||Fin|
|7||SquareTrade Service: online||10,912.3||Fin|
|9||MyGoods Store (Upsold.com)||8,416.6||Ret|
|10||Verizon Wireless Service||6,462.3||Tech|
|16||E-Trade Financial: online||4,142.5||Fin|
|17||Fidelity Brokerage Services||4,005.7||Fin|
|18||E-Trade Financial: consumer services||3,922.0||Fin|
|22||Circuit City Store: consumer electronics||3,482.9||Ret|
|24||Charles Schwab: consumer services||3,300.4||Fin|
|25||Edward Jones: recruitment||3,247.2||Class|
|31||Kohl’s: sales announcement||2,535.5||Ret|
|32||Lowes Building Supply Store||2,525.4||Ret|
|34||GMC: domestic trucks||2,477.6||Auto|
|35||The Curious Case of Benjamin Button||2,458.1||M/E|
|36||Kellogg Special K20 Protein Water||2,254.2||CPG|
|37||The Spirit (Lions Gate)||2,145.6||M/E|
|41||Monopoly, Oklahoma Centennial Edition||1,966.2||CPG|
|48||Circuit City Store: online||1,818.0||Ret|
|50||Lending Tree: mortgage||1,770.4||Fin|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in November 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.