StatsAd Industry MetricsTop 50 Advertisers by Media Value in December 2008

Top 50 Advertisers by Media Value in December 2008

Rankings of the top 50 Internet advertisers by media value in December 2008.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
December 2008
Position Advertiser Media Value
($000)
Sector
1 Scottrade: Online 70,242.3 Fin
2 Scottrade Stock Brokerage: consumer services 37,417.2 Fin
3 TD Ameritrade Brokerage: consumer services 24,066.9 Fin
4 Target.com 15,381.0 Ret
5 TD Ameritrade Brokerage: online 14,782.9 Fin
6 Homepages.com Realty 14,706.5 Class
7 SquareTrade Service: online 10,912.3 Fin
8 Acura TL 9,298.3 Auto
9 MyGoods Store (Upsold.com) 8,416.6 Ret
10 Verizon Wireless Service 6,462.3 Tech
11 Ad Council 6,267.0 Misc
12 Classmates.com 5,565.1 Misc
13 Dunkin Donuts 4,556.8 Misc
14 Delta Faucets 4,511.7 CPG
15 Humira 4,416.0 H/F
16 E-Trade Financial: online 4,142.5 Fin
17 Fidelity Brokerage Services 4,005.7 Fin
18 E-Trade Financial: consumer services 3,922.0 Fin
19 Hummer H3T 3,615.8 Auto
20 AT&T Wireless 3,592.7 Tech
21 eBay 3,579.4 Ret
22 Circuit City Store: consumer electronics 3,482.9 Ret
23 Investopedia 3,342.9 M/E
24 Charles Schwab: consumer services 3,300.4 Fin
25 Edward Jones: recruitment 3,247.2 Class
26 Netflix 3,172.0 M/E
27 Chevrolet Silverado 3,099.8 Auto
28 Chevrolet Traverse 3,036.6 Auto
29 TradeKing 2,732.2 Fin
30 Photobucket Inc. 2,650.1 M/E
31 Kohl’s: sales announcement 2,535.5 Ret
32 Lowes Building Supply Store 2,525.4 Ret
33 Ford F-Series 2,489.5 Auto
34 GMC: domestic trucks 2,477.6 Auto
35 The Curious Case of Benjamin Button 2,458.1 M/E
36 Kellogg Special K20 Protein Water 2,254.2 CPG
37 The Spirit (Lions Gate) 2,145.6 M/E
38 Charmin Ultra 2,053.9 CPG
39 Ford Flex 2,051.7 Auto
40 Sharp Aquos 2,013.9 Tech
41 Monopoly, Oklahoma Centennial Edition 1,966.2 CPG
42 Sprint: ISP 1,947.2 Tech
43 FreeScore.com 1,917.5 Fin
44 ShareBuilder.com 1,914.8 Fin
45 WalletPop 1,901.0 Fin
46 Chevrolet Malibu 1,886.4 Auto
47 1-800-Flowers.com 1,885.6 Ret
48 Circuit City Store: online 1,818.0 Ret
49 GMC Acadia 1,801.4 Auto
50 Lending Tree: mortgage 1,770.4 Fin
GRAND TOTAL $329,739.00
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in November 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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