|Top 50 Internet Advertisers by Media Value,
|2||Scottrade Stock Brokerage: consumer services||37,417.2||Fin|
|3||TD Ameritrade Brokerage: consumer services||24,066.9||Fin|
|5||TD Ameritrade Brokerage: online||14,782.9||Fin|
|7||SquareTrade Service: online||10,912.3||Fin|
|9||MyGoods Store (Upsold.com)||8,416.6||Ret|
|10||Verizon Wireless Service||6,462.3||Tech|
|16||E-Trade Financial: online||4,142.5||Fin|
|17||Fidelity Brokerage Services||4,005.7||Fin|
|18||E-Trade Financial: consumer services||3,922.0||Fin|
|22||Circuit City Store: consumer electronics||3,482.9||Ret|
|24||Charles Schwab: consumer services||3,300.4||Fin|
|25||Edward Jones: recruitment||3,247.2||Class|
|31||Kohl’s: sales announcement||2,535.5||Ret|
|32||Lowes Building Supply Store||2,525.4||Ret|
|34||GMC: domestic trucks||2,477.6||Auto|
|35||The Curious Case of Benjamin Button||2,458.1||M/E|
|36||Kellogg Special K20 Protein Water||2,254.2||CPG|
|37||The Spirit (Lions Gate)||2,145.6||M/E|
|41||Monopoly, Oklahoma Centennial Edition||1,966.2||CPG|
|48||Circuit City Store: online||1,818.0||Ret|
|50||Lending Tree: mortgage||1,770.4||Fin|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in November 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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