Top 50 Advertisers by Media Value in February, 2006

Top 50 Advertisers by Media Value in February, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
February 2006
Position Advertiser Media Value
($ 000)
Sector
1 Vonage 22,962 Tech
2 Classmates.com 14,860 Misc
3 Netflix 11,952 M/E
4 Ameritrade 9,999 Fin
5 Monster 8,378 Class
6 E*Trade Financial 7,857 Fin
7 Circuit City 7,764 Ret
8 LowerMyBills.com 7,571 Fin
9 Scottrade 7,191 Fin
10 LoanWeb.com 6,735 Fin
11 AT&T 6,252 Tech
12 Chevrolet Auto & Truck 5,889 Auto
13 Dell VAR Computers 4,673 Ret
14 PBS TV 4,567 M/E
15 Amazon.com 4,533 Ret
16 FreeCreditReport.com 4,531 Fin
17 ESPN Fantasy Sports 4,512 Ent
18 Dollar Rent A Car 4,384 Auto
19 ShareBuilder 4,370 Fin
20 University of Phoenix Online 4,172 Edu
21 RealArcade Games 4,026 M/E
22 Cingular Wireless 3,990 Tech
23 Forex Capital Markets (FXCM.com) 3,959 Fin
24 Verizon Wireless 3,852 Tech
25 Sylvan Learning Center 3,792 Edu
26 T-Mobile Wireless 3,563 Tech
27 PlanetOut.com 3,422 M/E
28 Fidelity Investments 3,264 Fin
29 Charles Schwab 3,259 Fin
30 Associated Press 3,202 M/E
31 NexTag Serivces 3,201 Misc
32 Comstock 3,118 Misc
33 Wal-Mart 2,887 Ret
34 Prilosec Heartburn Control 2,847 H/F
35 eDiets.com 2,831 H/F
36 Playboystore.com 2,766 Ret
37 DISH Network Satellite 2,722 Tech
38 River Belle Online Casino 2,697 M/E
39 Intelius Online 2,675 Misc
40 Target.com 2,632 Ret
41 LowRateSource.com 2,614 Fin
42 1-800-FLOWERS.COM 2,567 Ret
43 WeightWatchers.com 2,549 H/F
44 Bank of America 2,472 Fin
45 Capital One Bank 2,449 Fin
46 Expedia.com 2,412 T/H
47 University of Phoenix 2,390 Edu
48 ABC TV 2,325 M/E
49 CareerBuilder.com 2,320 Class
50 Dell Dimension Computers 2,249 Ret
GRAND TOTAL $242,198
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
Top 50 Internet Advertisers In January, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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