Top 50 Advertisers by Media Value in February, 2008
Rankings of the top 50 Internet advertisers by media value in February 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, February 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | University Of Phoenix Online | 22,016 | Edu |
| 2 | Bank of America: consumer services | 13852 | Fin |
| 3 | Progressive Direct Auto Insurance Online | 11,846 | Fin |
| 4 | University of Phoenix | 11,770 | Edu |
| 5 | E-Trade Financial | 11,693 | Fin |
| 6 | LendingTree.com | 10,632 | Fin |
| 7 | Netflix | 10,279 | Ret |
| 8 | Scottrade Online | 10,052 | Fin |
| 9 | Verizon Wireless | 10,033 | Tech |
| 10 | Classmates Online | 9,855 | Misc |
| 11 | Sprint Wireless | 8,169 | Tech |
| 12 | Countrywide Home Loans: consumer services | 8,035 | Fin |
| 13 | ShareBuilder.com | 7,489 | Fin |
| 14 | Monster | 6,906 | Class |
| 15 | Lifelock Identity Theft Prevention | 6,848 | Misc |
| 16 | Freetriple.com: credit reports | 6,677 | Fin |
| 17 | New Orleans LA Trip | 6,661 | T/H |
| 18 | Verizon ISP | 6,577 | Tech |
| 19 | Ameriprize Financial Online | 5,813 | Fin |
| 20 | Verizon FIOS TV Cable Service | 5,616 | Tech |
| 21 | Fidelity Brokerage Services: consumer services | 5,163 | Fin |
| 22 | Ask.com | 5,128 | M/E |
| 23 | LowerMyBills.com | 4,727 | Fin |
| 24 | AT&T Wireless | 4,607 | Tech |
| 25 | TD Ameritrade Brokerage Online | 4,049 | Fin |
| 26 | Privacy Matters | 4,039 | Fin |
| 27 | Bestbuy.com | 3,859 | Ret |
| 28 | TD Ameritrade Brokerage: consumer services | 3,803 | Fin |
| 29 | Citibank Consumer Services | 3,793 | Fin |
| 30 | BestBuy: electronics Store | 3,770 | Ret |
| 31 | The Wall Street Journal Online | 3,686 | M/E |
| 32 | Pogo.com | 3,597 | M/E |
| 33 | Motley Fool Online | 3,541 | M/E |
| 34 | Toyota Corolla | 3,440 | Auto |
| 35 | T-Mobile Wireless | 3,403 | Tech |
| 36 | Scottrade Stock Brokerage: consumer services | 3,359 | Fin |
| 37 | Intuit Turbotax | 3,218 | Fin |
| 38 | Bank of America Online | 3,216 | Fin |
| 39 | Vacations to Go: travel services online | 3,090 | T/H |
| 40 | Dell: Inspiron computer | 3,089 | Tech |
| 41 | StubHub | 3,081 | Ret |
| 42 | Quicken Loans: consumer services | 2,909 | Fin |
| 43 | Comcast ISP | 2,815 | Tech |
| 44 | Match.com | 2,656 | Date |
| 45 | CircuitCity.com | 2,644 | Ret |
| 46 | Charles Schwab Consumer Services | 2,642 | Fin |
| 47 | Chevrolet Malibu | 2,618 | Auto |
| 48 | Ancestry.com | 2,516 | M/E |
| 49 | eBay.com | 2,446 | Ret |
| 50 | Coolsavings.com | 2,440 | Misc |
| GRAND TOTAL | $294,163 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in January 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
