Top 50 Advertisers by Media Value in February, 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
February 2008
Position Advertiser Media Value
($000)
Sector
1 University Of Phoenix Online 22,016 Edu
2 Bank of America: consumer services 13852 Fin
3 Progressive Direct Auto Insurance Online 11,846 Fin
4 University of Phoenix 11,770 Edu
5 E-Trade Financial 11,693 Fin
6 LendingTree.com 10,632 Fin
7 Netflix 10,279 Ret
8 Scottrade Online 10,052 Fin
9 Verizon Wireless 10,033 Tech
10 Classmates Online 9,855 Misc
11 Sprint Wireless 8,169 Tech
12 Countrywide Home Loans: consumer services 8,035 Fin
13 ShareBuilder.com 7,489 Fin
14 Monster 6,906 Class
15 Lifelock Identity Theft Prevention 6,848 Misc
16 Freetriple.com: credit reports 6,677 Fin
17 New Orleans LA Trip 6,661 T/H
18 Verizon ISP 6,577 Tech
19 Ameriprize Financial Online 5,813 Fin
20 Verizon FIOS TV Cable Service 5,616 Tech
21 Fidelity Brokerage Services: consumer services 5,163 Fin
22 Ask.com 5,128 M/E
23 LowerMyBills.com 4,727 Fin
24 AT&T Wireless 4,607 Tech
25 TD Ameritrade Brokerage Online 4,049 Fin
26 Privacy Matters 4,039 Fin
27 Bestbuy.com 3,859 Ret
28 TD Ameritrade Brokerage: consumer services 3,803 Fin
29 Citibank Consumer Services 3,793 Fin
30 BestBuy: electronics Store 3,770 Ret
31 The Wall Street Journal Online 3,686 M/E
32 Pogo.com 3,597 M/E
33 Motley Fool Online 3,541 M/E
34 Toyota Corolla 3,440 Auto
35 T-Mobile Wireless 3,403 Tech
36 Scottrade Stock Brokerage: consumer services 3,359 Fin
37 Intuit Turbotax 3,218 Fin
38 Bank of America Online 3,216 Fin
39 Vacations to Go: travel services online 3,090 T/H
40 Dell: Inspiron computer 3,089 Tech
41 StubHub 3,081 Ret
42 Quicken Loans: consumer services 2,909 Fin
43 Comcast ISP 2,815 Tech
44 Match.com 2,656 Date
45 CircuitCity.com 2,644 Ret
46 Charles Schwab Consumer Services 2,642 Fin
47 Chevrolet Malibu 2,618 Auto
48 Ancestry.com 2,516 M/E
49 eBay.com 2,446 Ret
50 Coolsavings.com 2,440 Misc
GRAND TOTAL $294,163
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in January 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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