StatsAd Industry MetricsTop 50 Advertisers by Media Value in January, 2007

Top 50 Advertisers by Media Value in January, 2007

Top 50 Advertisers by Media Value in January, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
January 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree.com 13,603.6 Fin
2 University of Phoenix Online 12,730.2 Edu
3 Fidelity Investments 12,107.0 Fin
4 Monster.com 11,700.0 Class
5 LowerMyBills.com 11,119.8 Fin
6 Netflix 10,872.3 M/E
7 eBay 10,753.2 Ret
8 Classmates.com 10,521.3 Misc
9 Nextag Services 8,060.7 Misc
10 E*Trade Financial Online
7,894.0 Fin
11 TD Ameritrade 7,797.3 Fin
12 Vonage 6,915.7 Tech
13 Scottrade.com 6,261.5 Fin
14 E*Trade Financial 6,159.0 Fin
15 Privacy Matters 5,870.6 Fin
16 Dice.com 5,663.6 Class
17 Cingular Wireless 5,386.7 Tech
18 Scottrade Consumer Services 5,292.2 Fin
19 Countrywide Home Loans 5,007.3 Fin
20 Circuit City 4,969.8 Ret
21 Verizon Wireless 4,920.0 Tech
22 Sprint Wireless 4,425.3 Tech
23 Chase Freedom
4,182.9 Fin
24 StubHub 3,928.2 Ret
25 Homepages.com Realty
3,824.7 Class
26 Verizon ISP 3,781.5 Tech
27 Dodge Trucks Nitro 3,763.9 Auto
28 HomeLoanCenter.com 3,740.5 Fin
29 Blockbuster Online
3,720.2 Ret
30 Ford Trucks Edge 3,643.6 Auto
31 ShareBuilder.com 3,496.9 Fin
32 WaMu/ESPN Visa 3,379.1 Fin
33 Forex Capital Markets (FXCM.com) 3,273.4 Fin
34 Budget Rent A Car 3,225.0 Auto
35 Amazon.com 3,141.7 Ret
36 BestBuy.com 3,081.5 Ret
37 WeightWatchers.com 3,069.2 H/F
38 Victoria’s Secret 3,006.2 Ret
39 Coolsavings.com
2,998.7 Fin
40 1-800-Flowers.com 2,839.4 Ret
41 McDonald’s 2,793.0 Ret
42 Palm Treo 2,792.5 Tech
43 H&R Block TaxCut 2,666.9 Fin
44 Comcast ISP 2,658.7 Tech
45 University of Phoenix 2,634.3 Edu
46 AT&T & Cingular Wireless 2,560.5 Tech
47 State Farm Auto Insurance 2,435.3 Fin
48 Vacations-To-Go 2,398.0 T/H
49 Bank of America 2,374.9 Fin
50 CareerBuilder.com 2,354.8 Class
GRAND TOTAL $265,796.6
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in December, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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