Top 50 Advertisers by Media Value in January, 2008
Rankings of the top 50 Internet advertisers by media value in January 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, January 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | University Of Phoenix Online | 26,886 | Edu |
| 2 | E-Trade Financial | 18,477 | Fin |
| 3 | LendingTree | 14,972 | Fin |
| 4 | Scottrade Online | 13,449 | Fin |
| 5 | University of Phoenix | 13,271 | Edu |
| 6 | Countrywide Home Loans: consumer services | 10,870 | Fin |
| 7 | Netflix | 10,740 | Ret |
| 8 | Progressive Direct Auto Insurance Online | 10,323 | Fin |
| 9 | Classmates Online | 10,060 | Misc |
| 10 | Verizon Wireless | 9,401 | Tech |
| 11 | Privacy Matters | 8,973 | Fin |
| 12 | Monster | 7,708 | Class |
| 13 | Progressive Auto Insurance Online | 7,368 | Fin |
| 14 | Bank of America: consumer services | 6,179 | Fin |
| 15 | Quicken Loans: consumer services | 5,354 | Fin |
| 16 | Fidelity Brokerage Services: consumer service | 4,984 | Fin |
| 17 | TD Ameritrade Brokerage Online | 4,951 | Fin |
| 18 | StubHub | 4,689 | Ret |
| 19 | Vacations To Go: travel services online | 4,314 | T/H |
| 20 | Dice | 4,285 | Class |
| 21 | Ameriprise Financial Online | 4,127 | Fin |
| 22 | Dunkin Donuts Restaurant | 4,070 | Ret |
| 23 | New York Times: newspaper online | 4,065 | M/E |
| 24 | CircuitCity.com | 4,035 | Ret |
| 25 | TD Ameritrade Brokerage: consumer services | 3,864 | Fin |
| 26 | Freetriple.com: credit reports online | 3,817 | Fin |
| 27 | E-Trade Financial: consumer services | 3,722 | Fin |
| 28 | 1-800-Flowers.com | 3,658 | Ret |
| 29 | Dell: Inspiron computer | 3,653 | Tech |
| 30 | The Wall Street Journal Online | 3,644 | M/E |
| 31 | Ebay | 3,561 | Ret |
| 32 | LowerMyBills.com | 3,447 | Fin |
| 33 | Sprint Wireless | 3,376 | Tech |
| 34 | AT&T Wireless | 3,331 | Tech |
| 35 | Sharebuilder.com: investing online | 3,309 | Fin |
| 36 | BestBuy | 3,206 | Ret |
| 37 | Scottrade: consumer services | 3,193 | Fin |
| 38 | Motley Fool Online | 3,151 | Fin |
| 39 | Comcast ISP/Phone/TV | 2,663 | Tech |
| 40 | South Beach Diet Online | 2,549 | H/F |
| 41 | LasikPlus Vision Center | 2,529 | H/F |
| 42 | NutriSystem | 2,471 | H/F |
| 43 | Chevrolet Autos: Malibu | 2,447 | Auto |
| 44 | Comcast ISP | 2,433 | Tech |
| 45 | T-Mobile Wireless | 2,423 | Tech |
| 46 | New York Times Newspaper | 2,375 | M/E |
| 47 | Bank Of America Online | 2,360 | Fin |
| 48 | Best Buy: elect str | 2,260 | Ret |
| 49 | Target: disc misc. | 2,246 | Ret |
| 50 | Verizon ISP | 2,225 | Tech |
| GRAND TOTAL | $291,462 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in December 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
