Top 50 Advertisers by Media Value in January, 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
January 2008
Position Advertiser Media Value
($000)
Sector
1 University Of Phoenix Online 26,886 Edu
2 E-Trade Financial 18,477 Fin
3 LendingTree 14,972 Fin
4 Scottrade Online 13,449 Fin
5 University of Phoenix 13,271 Edu
6 Countrywide Home Loans: consumer services 10,870 Fin
7 Netflix 10,740 Ret
8 Progressive Direct Auto Insurance Online 10,323 Fin
9 Classmates Online 10,060 Misc
10 Verizon Wireless 9,401 Tech
11 Privacy Matters 8,973 Fin
12 Monster 7,708 Class
13 Progressive Auto Insurance Online 7,368 Fin
14 Bank of America: consumer services 6,179 Fin
15 Quicken Loans: consumer services 5,354 Fin
16 Fidelity Brokerage Services: consumer service 4,984 Fin
17 TD Ameritrade Brokerage Online 4,951 Fin
18 StubHub 4,689 Ret
19 Vacations To Go: travel services online 4,314 T/H
20 Dice 4,285 Class
21 Ameriprise Financial Online 4,127 Fin
22 Dunkin Donuts Restaurant 4,070 Ret
23 New York Times: newspaper online 4,065 M/E
24 CircuitCity.com 4,035 Ret
25 TD Ameritrade Brokerage: consumer services 3,864 Fin
26 Freetriple.com: credit reports online 3,817 Fin
27 E-Trade Financial: consumer services 3,722 Fin
28 1-800-Flowers.com 3,658 Ret
29 Dell: Inspiron computer 3,653 Tech
30 The Wall Street Journal Online 3,644 M/E
31 Ebay 3,561 Ret
32 LowerMyBills.com 3,447 Fin
33 Sprint Wireless 3,376 Tech
34 AT&T Wireless 3,331 Tech
35 Sharebuilder.com: investing online 3,309 Fin
36 BestBuy 3,206 Ret
37 Scottrade: consumer services 3,193 Fin
38 Motley Fool Online 3,151 Fin
39 Comcast ISP/Phone/TV 2,663 Tech
40 South Beach Diet Online 2,549 H/F
41 LasikPlus Vision Center 2,529 H/F
42 NutriSystem 2,471 H/F
43 Chevrolet Autos: Malibu 2,447 Auto
44 Comcast ISP 2,433 Tech
45 T-Mobile Wireless 2,423 Tech
46 New York Times Newspaper 2,375 M/E
47 Bank Of America Online 2,360 Fin
48 Best Buy: elect str 2,260 Ret
49 Target: disc misc. 2,246 Ret
50 Verizon ISP 2,225 Tech
GRAND TOTAL $291,462
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in December 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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