Top 50 Advertisers by Media Value in July, 2007
Rankings of the top 50 Internet advertisers by media value in July 2007.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence. The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, July 2007 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | LendingTree | 17,791 | Fin |
| 2 | University of Phoenix Online | 15,114 | Edu |
| 3 | E-Trade Financial | 12,675 | Fin |
| 4 | LowerMyBills.com | 12,453 | Fin |
| 5 | Netflix | 10,097 | M/E |
| 6 | Countrywide Home Loans: consumer services | 10,070 | Fin |
| 7 | Classmates Online | 9,429 | Misc |
| 8 | Privacy Matters Services | 9,348 | Fin |
| 9 | Fidelity Brokerage Services: consumer services | 8,149 | Fin |
| 10 | Scottrade: consumer services | 7,428 | Fin |
| 11 | AT&T Wireless | 7,355 | Tech |
| 12 | Verizon Wireless | 7,285 | Tech |
| 13 | TD Ameritrade | 7,145 | Fin |
| 14 | eBay | 6,779 | Ret |
| 15 | Sprint Wireless | 5,851 | Tech |
| 16 | Monster | 5,849 | Class |
| 17 | Bank of America: consumer services | 5,451 | Fin |
| 18 | Classes USA | 4,741 | Edu |
| 19 | Nutrisystem Drugs | 4,634 | H/F |
| 20 | CircuitCity.com | 4,395 | Ret |
| 21 | Chevrolet: autos & trucks | 3,960 | Auto |
| 22 | Charles Schwab: consumer services | 3,799 | Fin |
| 23 | Norwegian Cruises | 3,657 | T/H |
| 24 | Progressive Direct | 3,613 | Fin |
| 25 | Overstock.com | 3,534 | Ret |
| 26 | Capital One: consumer services | 3,490 | Fin |
| 27 | ForexCaptial Markets LLC (FXCM.com) | 3,414 | Fin |
| 28 | StubHub | 3,389 | Ret |
| 29 | Windows Live Online Search | 3,376 | Tech |
| 30 | Wachovia Bank Consumer Services | 3,305 | Fin |
| 31 | Smirnoff Source | 3,243 | Misc |
| 32 | Dice | 2,913 | Class |
| 33 | University of Phoenix Online | 2,871 | Edu |
| 34 | Verizon ISP | 2,849 | Tech |
| 35 | Ask.com | 2,777 | M/E |
| 36 | BestBuy.com | 2,758 | Ret |
| 37 | Dell: Inspiron computer | 2,662 | Ret |
| 38 | ESPN | 2,644 | M/E |
| 39 | iTunes.com | 2,352 | M/E |
| 40 | Capital One: various credit cards | 2,344 | Fin |
| 41 | Sleepys Mattress Store | 2,298 | Ret |
| 42 | Comcast | 2,281 | Tech |
| 43 | Capital One: hassle cash credit card | 2,209 | Tech |
| 44 | Bestfreerewards.com | 2,208 | Misc |
| 45 | Coolsavings.com | 2,193 | Misc |
| 46 | Nationwide Homeowners Insurance | 2,185 | Fin |
| 47 | Amazon.com | 2,145 | Ret |
| 48 | Degrees.info | 2,143 | Edu |
| 49 | Quicken Loans | 2,113 | Fin |
| 50 | Papa John’s Pizza | 2,099 | Ret |
| GRAND TOTAL | $256,860 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in June 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.
